# Refreshing Collagen Beverages Vital Proteins' Fruity Collagen Water Offers Full-Body Benefits By Laura McQuarrie | Published 2019-03-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/collagen-water References: [prnewswire](https://www.prnewswire.com/news-releases/its-time-to-uncap-your-potential-introducing-vital-proteins-collagen-water-300806909.html) & [vitalproteins](https://www.vitalproteins.com/pages/collagen-water) Vital Proteins offers a variety of [collagen-rich powders, shots](https://www.trendhunter.com/trends/vegan-collagen-boost) and other products that make it easy to consume the essential protein and it is now venturing into new territory with its [ready-to-drink Collagen Water](https://www.trendhunter.com/trends/collagen-infused-rtd-teas) range. These colorful grab-and-go bottles are filled with real fruit juice, reverse osmosis water and 10 grams of Vital Proteins' proprietary [Collagen Peptides from bovine](https://www.trendhunter.com/trends/naked-collagen-advanced). These refreshing beverages are offered in fruity flavors like Strawberry Lemon, Blackberry Hibiscus, Lemon Ginger and Blueberry Mint, each of which contains no gluten or dairy, artificial flavors, colors or sweeteners. These Collagen Water drinks help to support the health of one's hair, nails, skin, joints and gut, all the while offering a convenient and flavorful way to stay hydrated with 60 calories or less. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 83% | Activity: 79% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Collagen Water:** Opportunity for the development of more flavorful and convenient collagen-infused beverages. - **Functional Beverages:** Opportunity to create beverages that offer health benefits beyond basic hydration. - **Clean Labels:** Opportunity to meet consumer demands for beverages free from artificial ingredients. ### Where This Applies - **Health and Wellness:** Industry that can explore the production of collagen-infused beverages to cater to consumer demand for functional and nutritious drinks. - **Beverage:** Industry that can embrace the trend of collagen water and develop innovative and healthy beverage options. - **Nutraceuticals:** Opportunity to incorporate collagen into functional beverages that promote overall health and well-being. ## Related on Trend Hunter - [Citrus-Flavored Collagen Supplements](https://www.trendhunter.com/trends/lemon-collagen-peptides.md) - [Multitasking Protein Shakes](https://www.trendhunter.com/trends/vital-proteins-collagen-protein-shake.md) - [Hydrating Collagen-Enhanced Waters](https://www.trendhunter.com/trends/warrior-protein-water.md) - [Refreshing Collagen Drinks](https://www.trendhunter.com/trends/reneva.md) - [Bubbly Vegan Collagen Beverages](https://www.trendhunter.com/trends/care-bubbles.md) - [Supportive Collagen Smoothies](https://www.trendhunter.com/trends/collagen-smoothies.md) - [High-Protein Functional Beverages](https://www.trendhunter.com/trends/aura-collagen-protein.md) - [Collagen Tea Beverages](https://www.trendhunter.com/trends/pretty-tasty.md) - [Replenishing Protein Drinks](https://www.trendhunter.com/trends/clear-protein-by-arrae.md)