# Plumping Vegan Skin Serums Tarte’s Collagen Super Serum is made with Marine Plant Extracts By Riley von Niessen | Published 2019-02-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/collagen-super-serum References: [tartecosmetics](https://tartecosmetics.com/en_CA/skincare/oils-treatments-masks/rainforest-of-the-sea-deep-sea-collagen-super-serum/1538.html) Tarte recently unveiled its new [Collagen](https://www.trendhunter.com/trends/bonding-serum) Super Serum, which is a part of its Rainforest of the Sea series. The formula features key ingredients such as [marine-based collagen and plant extracts](https://www.trendhunter.com/trends/advanced-botanical-kinetics), as well as a blend of eight nourishing oils. Another powerful ingredient that’s included is sodium hyaluronate, which increases firmness, suppleness, and moisture in the skin. All together, these ingredients work to make the face look more youthful and plump, while supplying a glowy finish. To use the Collagen Super Serum, Tarte recommends consumers shake the bottle before applying to ensure the ingredients are thoroughly mixed, and then gently rub it into freshly cleansed skin. As the serum is so hydrating, those with skin on the oilier side can use it in place of a moisturizer, while those with dry skin can it use underneath one. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 12% | Activity: 2% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Vegan Skin Care:** Opportunity for companies to develop similar vegan skin care products. - **Marine-based Ingredients:** Opportunity for companies to explore the potential of marine-based ingredients in skin care. - **Multi-purpose Serums:** Opportunity for companies to create multi-purpose serums that can replace both moisturizers and serums. ### Sectors Adopting This - **Beauty and Personal Care:** Companies in the beauty and personal care industry can develop similar vegan skin care products. - **Natural Ingredients:** Companies that focus on natural and organic ingredients can explore the potential of marine-based ingredients in their products. - **Wellness and Self-care:** Companies in the wellness and self-care industry can create multi-purpose serums to meet the diverse needs of consumers. ## Related on Trend Hunter - [Powerful Plant-Based Plumping Serums](https://www.trendhunter.com/trends/plantbased-plumping-serum.md) - [Accessible Skin-Plumping Serums](https://www.trendhunter.com/trends/the-ordinary-volufiline-92-palisoleucine-1-serum.md) - [Vegan Collagen Skincare](https://www.trendhunter.com/trends/ageless-firm-even-serum.md) - [Plumping Coconut Milk Serums](https://www.trendhunter.com/trends/tripleplump-coconut-milk-serum.md) - [Plumping Skincare Serums](https://www.trendhunter.com/trends/densifying-serum.md) - [Healing Seaweed Serums](https://www.trendhunter.com/trends/the-serum.md) - [Collagen-Boosting Skincare Lines](https://www.trendhunter.com/trends/organic-cornflower-range.md) - [Active Collagen Serums](https://www.trendhunter.com/trends/collagen-serum.md) - [Collagen-Boosting Skincare Serums](https://www.trendhunter.com/trends/neutrogena-collagen-bank-15-vitamin-c-serum.md)