# Plant-Powered Plumping Creams Mizon's Phyto Plump Collagen Night Cream Fights Decreased Elasticity By Laura McQuarrie | Published 2022-11-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/collagen-night-cream References: [instagram](https://www.instagram.com/mizon_official_czsk/) & [mizon.cz](https://www.mizon.cz/phyto-night-cream) K-beauty brand [Mizon](https://www.trendhunter.com/trends/hyalugen) found that one out of two women in their 20s and 30s worry about decreasing elasticity in their skin and this inspired the creation of its new [vegan collection](https://www.trendhunter.com/trends/resveratrollift-range) and products like the Phyto Plump Collagen Night Cream. This [plant-powered evening skin solution](https://www.trendhunter.com/trends/advanced-botanical-kinetics) features Tremellan-MC extract, brown algae and D-panthenol for the purpose of fighting free radicals, reducing inflammation and supporting the production of collagen for fewer fine lines. This nourishing night cream is easily distributed and quickly absorbed and it's a fit for even those with sensitive skin since its formula is free from artificial dyes and perfumes. The vegan night cream is sustainably packaged with antibacterial materials of more than 65% bamboo pulp and printed soy inks. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 93% | Activity: 98% | Freshness: 13% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Plant-powered Skincare:** Beauty brands can explore plant-powered skincare solutions to cater to the increasing demand for natural, sustainable and vegan products. - **Anti-aging Solutions:** Anti-aging products that contain plant-based ingredients and target specific concerns like decreasing elasticity can offer a competitive advantage in the growing cosmetics industry. - **Eco-friendly Packaging:** Packaging made from sustainable materials, like bamboo pulp and soy inks, can be a selling proposition for eco-conscious customers looking for responsible and planet-friendly skincare choices. ### Industries Being Reshaped - **Cosmetics:** Leading cosmetics brands can introduce plant-powered, vegan, and sustainable products to appeal to an increasingly socially conscious consumer base and stand out in the competitive market. - **Natural Skincare:** Natural skincare companies can incorporate innovative plant-based and anti-aging ingredients to create targeted, sustainable and effective formulas that cater to changing consumer preferences. - **Sustainable Packaging:** Packaging companies can develop and offer eco-friendly and innovative packaging solutions to cater to the growing trend of sustainable and responsible consumerism in the beauty industry. ## Related on Trend Hunter - [Potent Vegan Night Creams](https://www.trendhunter.com/trends/dream-job-antiaging-night-cream.md) - [Phyto-Mucin Creams](https://www.trendhunter.com/trends/rich-rescue-phyto-mucin-cream.md) - [Non-Invasive Plumping Creams](https://www.trendhunter.com/trends/peptide-plump-collagen-cushion-cream.md) - [Plant-Based Firming Moisturizers](https://www.trendhunter.com/trends/extreme-cream.md) - [Premium Overnight Skincare Solutions](https://www.trendhunter.com/trends/premium-overnight-skincare.md) - [Plumping Overnight Skincare](https://www.trendhunter.com/trends/repairing-night-cream.md) - [Yam-Infused Serums](https://www.trendhunter.com/trends/vegan-snail-mucin.md) - [Powerful Plant-Based Plumping Serums](https://www.trendhunter.com/trends/plantbased-plumping-serum.md) - [Contouring Night Creams](https://www.trendhunter.com/trends/contouring-night-cream.md)