# Enriched Beautifying Beverages GLOW Collagen-Infused Water Supports Skin, Hair, Nails & Joints By Laura McQuarrie | Published 2019-03-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/collagen-infused-water References: [packagingoftheworld](https://www.packagingoftheworld.com/2019/03/glow-collagen-infused-water.html) & [thedrherb](https://thedrherb.com/collections/supplement/products/glow) GLOW Collagen-Infused Water is a beautifying beverage that's beneficial for stimulating the production of collagen in the body to support the health of the joints, skin, hair and nails. The [collagen-enriched beverage](https://www.trendhunter.com/trends/collagen-infused-rtd-teas) is touted as the meeting point between innovation and beauty, as it is useful for [reducing wrinkles and cellulite](https://www.trendhunter.com/trends/natures-sunshine-collagen), all the while boosting the elasticity and hydration of the skin. GLOW is packaged in an elegant bottle that incorporates elements the twisting elements of a DNA strand. After age 20, people naturally produce less and less collagen each year as part of the natural aging process. As such, many consumers are turning to [collagen-infused food and beverage products](https://www.trendhunter.com/trends/morikol-marine-collagen) and supplements as a way to provide the body with its most abundant structural protein. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 48% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Collagen-infused Products:** The trend of collagen-infused food and beverage products and supplements is growing as consumers seek ways to replenish collagen in their bodies. - **Beautifying Beverages:** The rise of beautifying beverages, like GLOW Collagen-Infused Water, offers innovative opportunities to incorporate beneficial ingredients for skin, hair, nails, and joints. - **Anti-aging Solutions:** Consumers are increasingly looking for innovative solutions, like collagen-infused products, that target anti-aging concerns such as reducing wrinkles and cellulite. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore the use of collagen-infused products to meet the growing demand for health and beauty-enhancing options. - **Beauty and Cosmetics:** The beauty industry can leverage the trend of collagen-infused products and develop innovative skincare, haircare, and nailcare solutions that promote collagen production. - **Wellness and Nutritional Supplements:** The wellness industry can tap into the collagen-infused products trend by creating a range of nutritional supplements that support joint health, skin elasticity, and hydration. ## Related on Trend Hunter - [Collagen-Packed Protein Shakes](https://www.trendhunter.com/trends/collagen-protein-shake.md) - [Bubbly Vegan Collagen Beverages](https://www.trendhunter.com/trends/care-bubbles.md) - [Berry-Flavored Collagen Booster Powders](https://www.trendhunter.com/trends/collagen-booster-powder.md) - [High-Protein Functional Beverages](https://www.trendhunter.com/trends/aura-collagen-protein.md) - [Collagen Tea Beverages](https://www.trendhunter.com/trends/pretty-tasty.md) - [Advanced Collagen Supplements](https://www.trendhunter.com/trends/pro-collagen.md) - [Collagen-Enhanced Sparkling Teas](https://www.trendhunter.com/trends/collagen-supplement-beverage.md) - [Bubbly Hydration Beverages](https://www.trendhunter.com/trends/functional-sparkling-drinks.md) - [Milk Thistle-Infused Beverages](https://www.trendhunter.com/trends/glow-sparkling-hydration.md)