# Micro-Peptide Moisturizers Neutrogena Collagen Bank Addresses Gen Z's Aging Concerns By Laura McQuarrie | Published 2024-08-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/collagen-bank1 References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2024-08-15/neutrogenas-new-collagen-bank-uses-patented-micro-peptide-technology/) & [neutrogena](https://www.neutrogena.com/skin/collagen-bank.html)  According to a 2023 facial skincare study, 58% of Gen Z are worried about aging concerns, beginning at age 23, and the launch of [Neutrogena](https://www.trendhunter.com/trends/the-bank-of-neutrogena) Collagen Bank shares pre-aging solutions for consumers who want a preventative approach to skincare. In the lineup, there's a Collagen Bank Moisturizer with bakuchiol, a plant-based alternative to retinol, and the [Collagen Bank Broad Spectrum SPF 30](https://www.trendhunter.com/trends/neutrogena-collagen-bank) Moisturizer with sun protection. Neutrogena's new pre-aging products feature Kenvue’s patented micro-peptide technology, which is two times smaller than the leading anti-aging peptides to deeply sink into the skin's surface. "We know that Millennials and Gen Z are trying a lot of different approaches to their skincare," says Adam Ricciardone, Global Head of R&D, [Skin Health &](https://www.trendhunter.com/trends/neofiller-lift-fill) Beauty at Kenvue, "Our scientifically proven formulation addresses their concerns and prioritizes long-term skin health at the same time." ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 72% | Activity: 81% | Freshness: 27% - Audience gender: 10% men, 90% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Pre-aging Skincare:** The rise of pre-aging skincare solutions offers novel ways to prevent skin aging before it begins, catering to a proactive generation. - **Natural Retinol Alternatives:** The increasing use of plant-based ingredients like bakuchiol as alternatives to traditional retinol addresses consumer demand for safer, natural skincare. - **Micro-peptide Technology:** Advances in micro-peptide technology provide deeper skin penetration and efficacy, revolutionizing anti-aging skincare formulations. ### Who This Affects Most - **Cosmetics and Skincare:** The cosmetics sector sees growing demand for scientifically-backed skincare products tailored to younger generations. - **Biotech and Pharmaceuticals:** Biotech innovations like micro-peptides showcase the potential for pharmaceutical-grade solutions in everyday skincare products. - **Plant-based Products:** The surge in plant-based skincare ingredients reflects broader consumer trends towards natural and sustainable beauty solutions. ## Related on Trend Hunter - [Pre-Aging Skincare Solutions](https://www.trendhunter.com/trends/neutrogena-collagen-bank.md) - [Banking-Inspired Skincare Pop-Ups](https://www.trendhunter.com/trends/the-bank-of-neutrogena.md) - [Collagen Banking Ingredients](https://www.trendhunter.com/trends/basfs-skinnexus.md) - [Collagen Banking Skincare Products](https://www.trendhunter.com/trends/collagen-banking.md) - [Targeted Plant-Based Cosmeceuticals](https://www.trendhunter.com/trends/id-skin-identity.md) - [Gen X Wrinkle-Relaxing Moisturizers](https://www.trendhunter.com/trends/wrinkle-relaxing-moisturizer.md) - [Youthful Overnight Masks](https://www.trendhunter.com/trends/bouncy-firm-sleeping-mask.md) - [Gen Z-Focused Eye Creams](https://www.trendhunter.com/trends/morning-rays.md) - [Peptide Moisturizing Solutions](https://www.trendhunter.com/trends/procollagen-peptide-plumping-moisturizer.md)