# Collaborative Sport Sneakers The Neymar Jr. and Jordan Partnership Celebrates the Unity in Sports By M | Published 2016-06-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/collaborative-sport References: [sneakernews](http://sneakernews.com/2016/06/01/jordan-neymar-collection/) & [nike](http://www.nike.com) The [collaborative sport sneaker collection](https://www.trendhunter.com/trends/crossover-collection) between Michael Jordan and Neymar Jr. highlights the unity across all athletic activities with a series of shoe and sportswear designs that cater to basketball and soccer. The line -- entitled the Neymar x Jordan collection -- focuses on the similarities in the two sports to provide garments and wearables that are interchangeable between the activities. The Neymar x Jordan line includes sport clothing that can be used to play soccer or basketball and are joined together by a unified colorway. The collection optimizes on a pattern called the 'shark tooth' that is a transparent grey speckled with black detailing paired with vibrant shades of red and black. The collection includes [cleats](https://www.trendhunter.com/trends/football-boot), [basketball shoes](https://www.trendhunter.com/trends/jordan-clarkson), T-shirts, training shirts, basketball caps and a soccer ball that share a collective aesthetic. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 88% | Activity: 94% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Unified Sportswear:** The development of sportswear that seamlessly transitions between different athletic activities, offering versatility and convenience for athletes. - **Collaborative Collections:** The growing trend of collaborations between athletes and sports brands, showcasing the unity and cross-pollination of different sports cultures. - **Interchangeable Gear:** The rise of interchangeable gear that can be used across various sports, providing athletes with adaptable and multifunctional equipment. ### Who This Affects Most - **Sportswear:** Opportunity for sportswear brands to create innovative, multifunctional garments and accessories that cater to the needs of athletes participating in multiple sports. - **Athletic Footwear:** Disruptive innovation opportunity for athletic footwear brands to design sneakers and cleats that are adaptable and suitable for different sports. - **Sporting Goods:** The development of versatile sporting goods such as balls and equipment that can be used across various athletic activities, offering practicality and convenience for athletes. ## Related on Trend Hunter - [Sportwear Celebrity Fusion Tease](https://www.trendhunter.com/trends/skylrk-x-adidas.md) - [Playful Sport-Centric Partnerships](https://www.trendhunter.com/trends/nike-x-lego-group.md) - [Sport Collaboration Shoes](https://www.trendhunter.com/trends/rift-mesh.md) - [Athlete-Collaborative Vibrant Footwear](https://www.trendhunter.com/trends/messi-and-adidas.md) - [Athlete-Approved Football Boot Designs](https://www.trendhunter.com/trends/football-boot.md) - [Football Culture-Inspired Athletic Collaborations](https://www.trendhunter.com/trends/palace-and-nike.md) - [Football League-Inspired Sneakers](https://www.trendhunter.com/trends/air-max-dn8-sneaker-2.md) - [Athlete-Collaborative Leather Footwear](https://www.trendhunter.com/trends/samba-sneaker-collaboration.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md)