# Virtual Test Driving Sites The Collaborative Fund Teaches About Car Sharing By Christopher DeLuca | Published 2011-10-31 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/collaborative-fund References: [psfk](http://www.psfk.com/2011/10/share-a-car-but-first-go-for-a-virtual-drive.html) & [futureofcarsharing](http://futureofcarsharing.com/) The Collaborative Fund is a phenomenal website and key point of entry for anyone looking to get involved with a [car sharing program](https://www.trendhunter.com/trends/discounted-rideshare), but who might not know where to begin. The site is filled with detailed information, and users can consider one of the three types of [car sharing networks](https://www.trendhunter.com/trends/travelshare). The Collaborative Fund even lets users take cars out for a [virtual spin](https://www.trendhunter.com/trends/wishfultree) and provides car sharing stats that are relevant to the geographic area. This site will bring you from car sharing newbie to pro in no time. **Implications** - The eco movement is one that informs the values of a large cross-section of society. Car sharing networks tap into this impulse while at the same time offering a compelling financial incentive. Companies ought to consider how they can introduce an eco component into their brand identity. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 15% | Activity: 35% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Car Sharing Networks:** There is a growing trend of car sharing networks that tap into the eco movement and offer a compelling financial incentive. - **Virtual Test Driving:** Virtual test driving sites, like The Collaborative Fund, allow users to take cars out for a virtual spin and gain knowledge about car sharing programs. - **Eco Branding:** Companies should consider introducing an eco component into their brand identity to align with the values of the eco movement and appeal to a large cross-section of society. ### Who This Affects Most - **Automotive Industry:** Car sharing networks and virtual test driving sites present disruptive innovation opportunities in the automotive industry. - **Technology Industry:** The development of virtual test driving sites and eco branding strategies present disruptive innovation opportunities in the technology industry. - **Sharing Economy Industry:** Car sharing networks and the integration of eco components into brand identity present disruptive innovation opportunities in the sharing economy industry. ## Related on Trend Hunter - [Social-First Car Campaigns](https://www.trendhunter.com/trends/reddit-car-share.md) - [Digital Sharing Platforms](https://www.trendhunter.com/trends/venture-vault.md) - [Flexible Monthly Car Shares](https://www.trendhunter.com/trends/turo-monthly.md) - [Gamified Sustainability Platforms](https://www.trendhunter.com/trends/the-carbon-games.md) - [Car Rental Partnerships](https://www.trendhunter.com/trends/turo-and-hopper.md) - [Modernize Auto Rental Replacements](https://www.trendhunter.com/trends/good-driver-mutuality.md) - [Electric Car-Sharing Programs](https://www.trendhunter.com/trends/electric-carsharing-program.md) - [Car Transfer Service Apps](https://www.trendhunter.com/trends/car-transfer.md) - [Off-Road Campsite Solutions](https://www.trendhunter.com/trends/collaborative-adventure-mobility-platform.md)