# Graffiti-Inspired Collaborative Capsules adidas x Beyond the Street Explores Art & Skate Culture By Kalin Ned | Published 2018-05-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/collaborative-capsule References: [adidas](http://www.adidas.com/us/skateboarding) & [beyondthestreets](https://www.beyondthestreets.com/) [adidas](https://www.trendhunter.com/trends/adidas-x-snipes) Skateboarding and BEYOND THE STREETS launch an artistic collaborative capsule, titled 'MARK MAKER / RULE BREAKER.' The fashion-forward and rebellious initiative celebrates the nature of graffiti as an illegal instance of adored creative expression and artistic utilization of otherwise characterless public space. The MARK MAKER / RULE BREAKER collection is a bridge between the artistry and unapologetic self-expression on the streets and the fashion industry. The adidas Skateboarding x BEYOND THE STREETS collaborative capsule is comprised of illustrated and custom designed t-shirts, tote bags, pins and skateboard decks. The [graffiti and skate culture-inspired graphics](https://www.trendhunter.com/trends/subware) are conceived from a select line-up of artists -- STAY HIGH 149, Martha Cooper, KC Ortiz, Kristofferson San Pablo, and Jason Revok. All of them participate in BEYOND THE STREETS' definitive exhibitions in Los Angeles. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 93% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Artistic Collaborative Capsules:** The fusion of art and fashion in collaborative capsules presents an opportunity for brands to tap into the creativity and self-expression of their customers. - **Graffiti-inspired Graphics:** The use of graffiti-inspired graphics in fashion collections allows brands to connect with the rebellious and urban culture, appealing to a younger demographic. - **Unapologetic Self-expression:** Celebrating unapologetic self-expression through fashion collections encourages brands to embrace individuality and empower their customers to express themselves authentically. ### Sectors Adopting This - **Fashion:** Fashion brands can leverage the popularity of artistic collaborations and graffiti-inspired graphics to attract a creative and urban consumer base. - **Art:** Art galleries and museums can explore opportunities to collaborate with fashion brands and showcase street art-inspired collections, merging the worlds of art and fashion. - **Skateboarding:** Skateboarding brands can venture into fashion collaborations to extend their brand reach and appeal to a broader audience interested in skate culture and street art. ## Related on Trend Hunter - [Vibrant Skate Graphic Streetwear](https://www.trendhunter.com/trends/sorry-in-advance.md) - [Artist-Centric Networking Events](https://www.trendhunter.com/trends/adidas-x-snipes.md) - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md) - [Playful Character-Adorned Apparel](https://www.trendhunter.com/trends/shmoofoil.md) - [Skateboarding Heritage Collection](https://www.trendhunter.com/trends/united-through-skateboarding.md) - [Sporty Collaborative Fashion Capsules](https://www.trendhunter.com/trends/born-x-raised-1.md) - [Inclusive Culture-Honoring Collaborations](https://www.trendhunter.com/trends/bricks-wood.md) - [Technical Streetwear Series](https://www.trendhunter.com/trends/brain-dead-adidas.md) - [Celebratory Footwear Capsules](https://www.trendhunter.com/trends/adidas-x-west-nyc.md)