# Startup-Soliciting Websites This Target Website Encourages Collaboration With Startups By Rahul Kalvapalle | Published 2016-10-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/collaboration-with-startups References: [fortune](http://fortune.com/2016/10/03/target-startups/) & [startups.target](http://www.startups.target.com/) American discount retail giant [Target](https://www.trendhunter.com/trends/target-7) has taken a forward-looking step by launching a website to encourage its collaboration with startups who might be able to help the company better engage with customers. The appropriately named Startups-Target website is currently accepting pitches from startup companies looking to run [pilot programs](https://www.trendhunter.com/trends/startup-program) through Target, with priority given to technology-related companies that could help Target improve the customer experience. The Startups-Target website isn't designed to help startups sell their products through Target, but rather to facilitate an exchange in expertise. By launching a website to facilitate collaboration with startups, Target is intelligently looking to leverage the unique skill-sets of innovators to improve its own brand and boost the customer experience. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 56% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Innovation:** Startups-Target website is promoting collaboration between Target and startup companies to improve customer engagement and enhance the brand. - **Technology Integration:** Target is prioritizing technology-related companies to run pilot programs through the Startups-Target website, indicating a focus on integrating innovative technologies into its operations. - **Experience Enhancement:** Target aims to improve the customer experience by partnering with startups through the Startups-Target website, highlighting a trend towards investments in enhancing the overall shopping experience. ### Sectors Adopting This - **Retail:** Target's launch of the Startups-Target website is disrupting the retail industry by seeking collaborative partnerships with startups to enhance operations and better engage with customers. - **Technology:** The Startups-Target website showcases the significance of technology in the retail sector, presenting opportunities for disruptive innovation and technological advancements. - **Startup Support:** The Startups-Target website provides a platform for startups to collaborate with a major retail player, creating opportunities for budding entrepreneurs to gain support and exposure. ## Related on Trend Hunter - [Canadian Entrepreneur-Focused Marketplaces](https://www.trendhunter.com/trends/canadian-entrepreneur.md) - [Empowering Startup Programs](https://www.trendhunter.com/trends/siemens-for-startups.md) - [Startup Promotion Platforms](https://www.trendhunter.com/trends/spacehunt.md) - [Startup Visibility Platforms](https://www.trendhunter.com/trends/launchparty.md) - [Product Maker Launch Platforms](https://www.trendhunter.com/trends/microlaunch.md) - [Startup Discovery Hubs](https://www.trendhunter.com/trends/launchingtoday.md) - [AI-Powered Shopping Tools](https://www.trendhunter.com/trends/target-7.md) - [Pre-Launch B2B Startup Apps](https://www.trendhunter.com/trends/prelaunch-b2b-startup.md) - [CPG-Startup Supporting Campaigns](https://www.trendhunter.com/trends/the-pop-up-grocer-fund.md)