# Analog Film-Inspired Skatewear Girl Skateboards Embarks on Another Collaboration with Kodak By Kalin Ned | Published 2018-12-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/collaboration-with-kodak References: [highsnobiety](https://www.highsnobiety.com/p/girl-skateboards-kodak-film-collection/) & [girlskateboards](http://girlskateboards.com/kodak) [Girl Skateboards](https://www.trendhunter.com/trends/unisex-styles)' Winter 2018 line is done in collaboration with [Kodak](https://www.trendhunter.com/trends/barbie-instant-camera). This is not the first partnership between the two companies, testifying that there is merit to be found in [analog film](https://www.trendhunter.com/trends/kodak-kodacolor-film). Whether that be because of its ultra-nostalgic connotation or its retro-chic aesthetic, Kodak still finds ways to be relevant through the lens of the streetwear industry. The collaborative capsule consists of t-shirts, long-sleeves, some outerwear, accessory, as well as a total of seven decks. The color palette is kept vibrant and the elements of embellishment are definitely film-informed. The collaboration with Kodak definitely brings to the aesthetic of Girl Skateboards, as well. By harnessing the power of a vintage art form, the brand is able to elevate its status with a unique quality. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 79% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Analog Nostalgia Trend:** There is an opportunity for businesses to leverage nostalgia by incorporating retro design aesthetics to appeal to consumers who long for the past. - **Collaboration Trend:** There is an opportunity for businesses to engage in partnerships to create unique product lines that cater to different audiences and expand their reach. - **Streetwear Revival Trend:** There is an opportunity for businesses to explore streetwear-inspired designs as this fashion trend continues to influence younger generations. ### Where This Applies - **Fashion Industry:** Fashion and apparel brands can utilize the analog nostalgia trend to create unique product lines that cater to consumers looking for retro designs. - **Skateboarding Industry:** Skatewear companies can engage in collaborations with other brands to create limited edition products that cater to the specific aesthetic of the skateboarding community. - **Photography Industry:** Photography brands can look into collaborations with fashion and apparel companies to create products that showcase the aesthetics of analog film and photography. ## Related on Trend Hunter - [Skate Photography Collaboration](https://www.trendhunter.com/trends/polaroid-x-thrasher.md) - [Patterned Monochormatic Skate Sneakers](https://www.trendhunter.com/trends/comme-des-garons-girl.md) - [Café Collaborative Skate Footwear](https://www.trendhunter.com/trends/vans-and-papergirl.md) - [Retro Doll-Themed Cameras](https://www.trendhunter.com/trends/barbie-film-camera.md) - [Skate-Inspired Cameras](https://www.trendhunter.com/trends/capturing-the-journey.md) - [Doll-Inspired Retro Instant Cameras](https://www.trendhunter.com/trends/barbie-instant-camera.md) - [Unity-Promoting Family Skate Decks](https://www.trendhunter.com/trends/family-skate.md) - [Sleek Punk Skate Capsules](https://www.trendhunter.com/trends/zero-skateboards.md) - [Anniversary-Celebrating Arty Skateboard Decks](https://www.trendhunter.com/trends/stevie-williams1.md)