# Luxuriously Upgraded Classic High-Tops Fear of God Announced Its Collaboration with Converse By Ell Smith | Published 2020-03-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/collaboration-with-converse References: [hypebae](https://hypebae.com/2020/3/converse-fear-of-god-essentials-collaboration-chuck-70-sneakers-black-white-release-date-jerry-lorenzo) & [fearofgod](https://fearofgod.com/) The classic silhouette of [Chuck Taylor's](https://www.trendhunter.com/trends/chuck-taylor-1) has been upgraded as [Fear of God](https://www.trendhunter.com/trends/86-lo) announces its collaboration with [Converse](https://www.trendhunter.com/trends/chuck-taylor-2), which sees two unique designs that seamlessly balance casual wear with luxury goods. The designs are reminiscent of Converse's original aesthetic, but feature a few subtle differences that should appeal to fans of high-end labels. Some of these differences include a leather tongue that contrasts against that canvas upper, long laces that artfully wrap around the heel of the shoe, a higher platform and dual-branding that includes Converse's logo on one side, and Fear of God's on the other. The shoes arrive in both white and black iterations. Fear of God Essentials X Converse Chuck 70 is available at select retailers on March 26th. Image Credit: Heison Ho, Hypebae ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 85% | Activity: 50% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Luxury Casual Wear:** The combination of luxury and casual wear in this collaboration presents an opportunity for brands to explore new ways to elevate everyday clothing items. - **Modernizing Classic Styles:** By upgrading a classic style while still maintaining its original aesthetic, this trend allows for disruptive innovation in other industries such as furniture or technology. - **Dual-branding Collaborations:** The dual-branding concept in this collaboration presents an opportunity for companies to create partnerships that highlight both brands equally while still creating unique products. ### Industries Being Reshaped - **Fashion:** The fashion industry can take inspiration from this collaboration to explore ways to combine luxury with casual wear and create unique products for consumers. - **Footwear:** This collaboration presents an opportunity for the footwear industry to make changes to classic designs and elevate them with modern updates. - **Marketing and Branding:** The dual-branding aspect of this collaboration allows for companies in the marketing and branding industry to explore new ways to create partnerships and promote both brands simultaneously. ## Related on Trend Hunter - [Canvas Co-Branded Hi-Top Sneakers](https://www.trendhunter.com/trends/chuck-taylor-2.md) - [Distressed Sneaker Collaborations](https://www.trendhunter.com/trends/feng-chen-wang-and-converse.md) - [Minimal Collaborative Canvas Sneakers](https://www.trendhunter.com/trends/chuck-70-sneaker-4.md) - [Deconstructed Canvas Shoes](https://www.trendhunter.com/trends/adererror.md) - [Spring-Ready Textural Sneakers](https://www.trendhunter.com/trends/stssy-and-converse.md) - [Weatherized Breathable High-Top Sneakers](https://www.trendhunter.com/trends/chuck-taylor-1.md) - [TV-Inspired Classic Sneakers](https://www.trendhunter.com/trends/stranger-things-converse.md) - [Artist-Inspired Printed Sneakers](https://www.trendhunter.com/trends/tyler-the-creator.md) - [Dazzling Crystal-Covered Sneakers](https://www.trendhunter.com/trends/converse-x-swarovski-chuck-70-de-luxe-squared.md)