# Brand-Backed Latinx Educational Grants Colgate-Palmolive Company is Granting 31 Grants to Students By Elena Rahman | Published 2021-09-18 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/colgatepalmolive References: [happi](https://www.happi.com/contents/view_breaking-news/2021-09-16/colgate-palmolive-to-award-100-000-in-scholarships/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+HappiBreakingNews) & [colgatepalmolive](https://www.colgatepalmolive.ca/en-ca) Colgate-Palmolive is now accepting applications for its annual Haz la U for Latinx students. The brand is offering 31 [educational scholarships](https://www.trendhunter.com/trends/bee-healthy-scholarship) to high school students who demonstrate academic excellence. The grants total $100,000 and are geared toward the 20221-2023 academic year. [Colgate-Palmolive Company](https://www.trendhunter.com/trends/bright-smiles-bright-futures) partnered with the [Hispanic Heritage Foundation](https://www.trendhunter.com/trends/southeastern-grocers) to address the financial needs that Latinx students may face during their educational journey. Antonio Tijerino, president and CEO of Hispanic Heritage Foundation, explains that "the Haz la U grant [will provide] educational assistance to Latinx students, which will get them closer to achiever their higher educational goals." Applications for the grants are currently open to students demonstrating academic excellence, volunteerism, and leadership and will close on November 14th, 2021. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 1% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Education](https://www.trendhunter.com/education) ## Key Themes ### What's Driving This Trend - **Latinx Student Educational Grants:** Brand-backed educational grants are becoming more prevalent for Latinx students in an effort to address financial needs during higher education. - **Diversity, Equity, and Inclusion Initiatives:** Companies are partnering with organizations to offer scholarships and grants as a way to promote diversity, equity, and inclusion within the education system. - **Corporate Social Responsibility in Education:** Brands are making education a priority in their corporate social responsibility efforts, which may lead to increased partnerships and funding opportunities. ### Who This Affects Most - **Education:** The education industry has the opportunity to leverage partnerships with corporations to secure more support for underrepresented student populations. - **Consumer Goods:** Consumer goods companies can establish themselves as champions for diversity, equity, and inclusion by providing financial assistance to students who face educational barriers. - **Corporate Philanthropy:** Companies that prioritize corporate philanthropy and social responsibility can tap into a growing market demand for corporate funding and mentorship for marginalized students. ## Related on Trend Hunter - [Hispanic Entrepreneur Grants](https://www.trendhunter.com/trends/tequila-don-julio-fund-grant.md) - [Skincare-Branded Scholarships](https://www.trendhunter.com/trends/skin-scholarship-program.md) - [Hispanic-Focused Business Opportunities](https://www.trendhunter.com/trends/greenhouse-accelerator-program.md) - [Hispanic Heritage-Celebrating Collaborations](https://www.trendhunter.com/trends/hispanic-heritage1.md) - [QSR-Branded Educational Scholarships](https://www.trendhunter.com/trends/live-ms-scholarships.md) - [Community Sweepstake Initiatives](https://www.trendhunter.com/trends/verizon.md) - [QSR-Backed Community Grants](https://www.trendhunter.com/trends/taco-bell-8.md) - [Skincare Brand Grant Programs](https://www.trendhunter.com/trends/face-the-future-initiative.md) - [QSR-Backed Scholarship Programs](https://www.trendhunter.com/trends/live-mas-foundation.md)