# Express Teeth Whitening Kits This Colgate Optic White Teeth Whitening Kit Delivers Results in Days By Laura McQuarrie | Published 2023-02-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/colgate-teeth-whitening-kits References: [prnewswire](https://www.prnewswire.com/news-releases/colgate-optic-white-launches-game-changing-teeth-whitening-innovations-to-help-everyone-live-life-to-the-brightest-301746653.html) & [colgate](https://www.colgate.com/en-us/whitening-hub/products/colgate-optic-white-comfortfit-led-device)  The [Colgate Optic](https://www.trendhunter.com/trends/colgate-optic-white) White ComfortFit LED Teeth Whitening Kit is a new at-home solution that's user-friendly and fast-acting thanks to a lightweight and flexible LED tray that molds to a user's mouth and wavelength technology. This new kit was expressly made to tick off all the boxes that consumers are looking for when it comes to teeth whitening: comfort, uniformity in whitening, ease of use, efficacy and speed. The Colgate Optic White ComfortFit LED Teeth Whitening Kit is launching alongside another Colgate Optic White product, the [Express](https://www.trendhunter.com/trends/chi-color-express) Teeth Whitening Pen. Powered by hydrogen peroxide, this whitening pen helps to deliver whiter teeth in just a day, which makes it perfect for fast-approaching occasions where a bright smile will be appreciated. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 47% | Activity: 60% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Fast-acting Teeth Whitening Technology:** The breakthrough technology utilized in the Colgate Optic White ComfortFit LED Teeth Whitening Kit presents an opportunity for disruptive innovation in the dental industry. - **Convenient At-home Teeth Whitening Solutions:** The success of the Express Teeth Whitening Pen highlights the potential for innovative at-home teeth whitening kits in the personal care industry. - **Customizable Teeth Whitening Trays:** The flexible and moldable LED tray in the Colgate Optic White ComfortFit LED Teeth Whitening Kit presents an opportunity for customization in the dental technology industry. ### Where This Applies - **Dental Industry:** The development of effective and comfortable dental technologies like the Colgate Optic White ComfortFit LED Teeth Whitening Kit will continue to disrupt the dental industry. - **Personal Care Industry:** The popularity of convenient at-home teeth whitening options like the Express Teeth Whitening Pen presents an opportunity for growth in the personal care industry. - **Dental Technology Industry:** The customizable LED tray in the Colgate Optic White ComfortFit LED Teeth Whitening Kit presents an opportunity for innovation in the dental technology industry. ## Related on Trend Hunter - [Enamel-Safe Whitening Toothpastes](https://www.trendhunter.com/trends/colgate-optic-white.md) - [Glowing Oral Devices](https://www.trendhunter.com/trends/platinum-pro-glow-teeth.md) - [AR-Powered Teeth Whitening](https://www.trendhunter.com/trends/colgate-and-perfect-corp.md) - [Predictive Teeth Whitening Tools](https://www.trendhunter.com/trends/colgate-illuminator.md) - [Efficient Teeth Brightening Strips](https://www.trendhunter.com/trends/platinum-express-dissolving-whitening-strips.md) - [At-Home Teeth Whitening Kits](https://www.trendhunter.com/trends/athome-teeth-whitening-kits.md) - [Stain-Removing Daily Toothpastes](https://www.trendhunter.com/trends/3dwhite-deep-stain-remover.md) - [Dual-Action Brightening Strips](https://www.trendhunter.com/trends/v34-whitening-strips.md) - [Dual-Sided Teeth Brighteners](https://www.trendhunter.com/trends/smile-perfector-duo.md)