# Creepily Illustrated Toothpaste Ads The Colgate Pro Sensitive Toothpaste Campaign is Disturbing By Meghan Young | Published 2014-01-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/colgate-pro-sensitive-toothpaste References: [ibelieveinadv](http://www.ibelieveinadv.com/2014/01/colgate-pro-sensitive-toothpaste-sensitive-teeth/) & [miamiadschool](http://www.miamiadschool.com/) The [Colgate](https://www.trendhunter.com/trends/bluemarlin) Pro Sensitive Toothpaste ad campaign centers around three images that is one part creepy and one part surreal. Although it looks like something more appropriate for the Halloween season, it demonstrates just how scary and painful sensitive teeth can be. Conceived and executed by [Miami Ad School](https://www.trendhunter.com/trends/college-football-27), an ad agency based in Miami Beach, United States, the Colgate Pro Sensitive Toothpaste ad campaign was designed by Soham Chatterjee with the help of Nathaly Marie Rosario. By envisioning teeth as crying babies, ticklish noses and fragile vases, it brings to life some of people's most excruciating experiences. Although most people would assume that toothpaste for sensitive teeth is made for adults, the Colgate Pro Sensitive Toothpaste ad campaign appears to target a younger audience. Of course, these images could cause some unwanted nightmares. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 72% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Surrealist Dental Ads:** The use of surrealism in dental advertisements to convey tooth sensitivity as a painful experience. - **Targeting Youth with Dental Products:** Advertising dental products for sensitive teeth to a younger audience. - **Disturbing Ads to Convey Painful Experience:** Use of unsettling advertisements to convey just how scary and painful tooth sensitivity can be. ### Sectors Adopting This - **Advertising Industry:** The advertising industry can take advantage of the use of surrealism to create more memorable and effective advertisements for dental products. - **Dental Care Industry:** The dental care industry has the opportunity to create new product lines and experience-based marketing campaigns that target a younger audience. - **Design Industry:** The design industry can use unsettling imagery to create advertisements and marketing campaigns that elicit emotional responses from consumers. ## Related on Trend Hunter - [Interactive Toothpaste Packaging](https://www.trendhunter.com/trends/bluemarlin.md) - [Sensitive Mouth Toothpaste Innovations](https://www.trendhunter.com/trends/claybrite.md) - [Confident Smile Campaigns](https://www.trendhunter.com/trends/aquafresh.md) - [Millennial-Targeted Toothpaste](https://www.trendhunter.com/trends/sensodyne-nourish.md) - [Kid-Designed Toothpastes](https://www.trendhunter.com/trends/creative-toothpaste.md) - [Authenticity-Celebrating Commercials](https://www.trendhunter.com/trends/colgate-commercial.md) - [Next-Gen Sensorial Toothpastes](https://www.trendhunter.com/trends/maxfresh.md) - [Sensory Remedying Toothpastes](https://www.trendhunter.com/trends/fanceye-foam-toothpaste.md) - [Vibrant Fruity Toothpastes](https://www.trendhunter.com/trends/happy-brush.md)