# Big Mouth Advertising The Colgate Pizza Box is an In-the-Box Advertising Campaign By Summer Luu | Published 2011-01-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/colgate-pizza-box References: [copyranter.blogspot](http://copyranter.blogspot.com/2011/01/pizza-in-france-delivered-in-disgusting.html) & [colgate](http://www.colgate.com) If you're ordering a pizza in France, be warned that you may be overwhelmed by a mouthy [Colgate](https://www.trendhunter.com/trends/colgate) Pizza Box. Colgate is trying to market its [night formula toothpaste](https://www.trendhunter.com/trends/maxfresh) to the French. Making use of the space underneath the Colgate Pizza Box's cover, this branding campaign is an eyeful of the inside of a mouth. I guess if you're usually worried about pizza breath, you might as well be worried about your teeth too. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 73% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **In-the-box Advertising:** This trend presents an opportunity for companies to utilize unconventional advertising spaces to grab consumers' attention. - **Branded Packaging:** This trend opens up possibilities for brands to extend their messaging and brand identity beyond traditional advertising channels. - **Niche Marketing:** This trend allows companies to target specific consumer groups or interests by leveraging unique advertising concepts. ### Sectors Adopting This - **Fast Food Industry:** This industry can benefit from innovative advertising strategies, like in-the-box campaigns, to create memorable brand experiences. - **Personal Care Industry:** This industry can explore branded packaging as a way to differentiate their products in a competitive market and engage consumers. - **Advertising Industry:** This industry can embrace niche marketing techniques by offering creative and unconventional advertising solutions to clients. ## Related on Trend Hunter - [Mystery Toothpaste Boxes](https://www.trendhunter.com/trends/blind-box-toothpaste.md) - [Transformative Pizza Box Tables](https://www.trendhunter.com/trends/the-moving-box-table.md) - [Hong Kong Pizza Popups](https://www.trendhunter.com/trends/pop-up-pizza-hut.md) - [Hong Kong Pop-Up Stations](https://www.trendhunter.com/trends/colgate.md) - [Smile-Reflecting Toothpaste Campaigns](https://www.trendhunter.com/trends/freeyoursmile-campaign.md) - [Toothpaste Blind Boxes](https://www.trendhunter.com/trends/blind-box-toothpastes.md) - [Hockey-Inspired Pizza Promotions](https://www.trendhunter.com/trends/hockey-box.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Lockable Pizza Boxes](https://www.trendhunter.com/trends/lockable-pizza-boxes.md)