# Gum Protection Mouthwashes The Colgate PerioGard Mouthwash Keeps Working After Brushing By Laura McQuarrie | Published 2024-09-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/colgate-periogard References: [ca.finance.yahoo](https://ca.finance.yahoo.com/news/colgate-unveils-periogard-protect-mouthwash-090000110.html) & [colgate](https://www.colgate.com/en-ca/periogard)  The [Colgate](https://www.trendhunter.com/trends/colgate-total-plaque-prorelease) PerioGard system, known for its award-winning gum specialty toothpaste, expanded to include a [specially formulated mouthwash](https://www.trendhunter.com/trends/swish-mouthwash) that helps prevent gum inflammation and provides long-lasting fresh breath. Colgate's PerioGard Protect mouthwash is effective for killing 99% of bacteria and continually works after brushing to offer 12-hour germ protection—even after eating and drinking. According to a 2024 survey commissioned by Colgate-[Palmolive](https://www.trendhunter.com/trends/maxfresh), when Canadians have irritated gums or see blood after brushing, 39% say they could be doing more to take care of their oral health. The Colgate PerioGard Protect mouthwash is easy to use as a daily rinse to minimize the effects of bacteria and plaque. This mouthwash naturally pairs well with other products from the system, like gum protection toothpaste and toothbrushes. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 10% | Activity: 20% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Extended Protection Oral Care Products:** Products that provide prolonged germ protection, such as mouthwashes that work for hours after use, are gaining favor for their convenience and efficacy. - **Specialized Dental Health Surveys:** Surveys revealing public perceptions of dental health, like the one commissioned by Colgate-Palmolive, highlight market demand for more effective oral care solutions. - **Holistic Oral Health Systems:** Comprehensive oral care systems, which incorporate multiple products working synergistically, are becoming more popular among consumers seeking full-spectrum dental health. ### Who This Affects Most - **Oral Hygiene:** The oral hygiene industry is embracing innovative solutions for prolonged germ protection and enhanced consumer convenience. - **Health Survey Research:** Health survey research is pivotal in identifying consumer needs and guiding the development of targeted healthcare products. - **Personal Care:** Personal care includes a growing segment focused on integrated systems that address multiple aspects of health and hygiene in a cohesive manner. ## Related on Trend Hunter - [Advanced Targeted Mouthwashes](https://www.trendhunter.com/trends/listerine-clinical-solutions.md) - [Proative Gum Care Products](https://www.trendhunter.com/trends/parodontax.md) - [Multi-Benefit Mouth Rinses](https://www.trendhunter.com/trends/oral-wellness-immunity-rinse.md) - [Sensitivity-Reducing Mouthwashes](https://www.trendhunter.com/trends/listerine-clinical-solutions-sensitivity.md) - [Antibacterial Protection Toothpastes](https://www.trendhunter.com/trends/colgate-total-plaque-prorelease.md) - [Three-Step Oral Care Systems](https://www.trendhunter.com/trends/colgate-total-active-prevention.md) - [Reparative Gum-Focused Toothpastes](https://www.trendhunter.com/trends/corsodyl-intensive-gum-repair.md) - [Ayurvedic-Inspired Mouthwash Formulas](https://www.trendhunter.com/trends/harmonizer-mouthwash.md) - [Pain-Relieving Mouthwashes](https://www.trendhunter.com/trends/smartmouth-mouth-sore-mouthwash.md)