# Color-Correcting Toothpastes Colgate Optic White Purple Toothpaste Cancels Out Yellow Tones By Laura McQuarrie | Published 2024-03-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/colgate-optic-white-purple References: [happi](https://www.happi.com/contents/view_breaking-news/2024-03-14/colgate-releases-optic-white-purple-toothpaste-in-/) & [colgate](https://www.colgate.com/en-sg/products/teeth-whitening-products/colgate-optic-white-purple-toothpaste)  [Colgate](https://www.trendhunter.com/trends/purple-serum) Optic White Purple Toothpaste taps into the power of color science and uses Purple Brighteners to visibly cancel out yellow tones. On the color wheel, purple and yellow are opposites from one another, illustrating their relationship and interactions. Purple, being the complementary color of yellow, can neutralize its appearance, effectively canceling it out when used in a product like toothpaste. This toothpaste enhances the brightness of smiles with unique [color-correcting technology](https://www.trendhunter.com/trends/dissolving-teeth-whitening-strips), along with exclusive Micro-Polishing Crystals to target stains on the surface of teeth in an enamel-safe way. This daily toothpaste can be used as usual, for the recommended two minutes, morning and evening, to support not only a beautified smile but also a boost of confidence. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 66% | Activity: 73% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Complementary Color Products:** Incorporating complementary color theory into products offers innovative ways to enhance consumer experiences like color-correcting toothpaste. - **Micro-polishing Technology:** Utilizing advanced Micro-Polishing Crystals in personal care products presents opportunities for targeted stain removal and enamel safety. - **Daily Beauty Rituals:** Encouraging daily usage of specialized beauty products, such as color-correcting toothpaste, can become a routine for consumers seeking confidence-boosting benefits. ### Who This Affects Most - **Personal Care:** The personal care industry can explore incorporating color science and innovative technologies to create unique solutions like color-correcting toothpaste. - **Beauty:** The beauty industry has opportunities to introduce products with color-correcting properties, catering to consumers looking for advanced skincare and dental care solutions. - **Consumer Goods:** Consumer goods brands can tap into the trend of color science in products to provide consumers with functional and aesthetic benefits, as seen in color-correcting toothpaste. ## Related on Trend Hunter - [Color-Correcting Tooth Serums](https://www.trendhunter.com/trends/v34-colour-corrector-serum.md) - [Purple Toothpaste Tablets](https://www.trendhunter.com/trends/purple-brightening-toothpaste.md) - [Purple-Colored Correction Toothpastes](https://www.trendhunter.com/trends/corrector-toothpaste.md) - [Purple Teeth Whitening Strips](https://www.trendhunter.com/trends/peroxidefree-purple-strips.md) - [Teeth-Whitening Serums](https://www.trendhunter.com/trends/ultra-violet-colour-corrector.md) - [Naturally Derived Purple Toothpastes](https://www.trendhunter.com/trends/purple-toothpaste.md) - [Triple-Action Tooth Foams](https://www.trendhunter.com/trends/tooth-foam.md) - [Purple Oral Serums](https://www.trendhunter.com/trends/purple-serum.md) - [Dental Stain Concealers](https://www.trendhunter.com/trends/dental-stain-concealer.md)