# Glow-in-the-Dark Smiles Colgate Junior Lights Up the Neighborhood By Ayman | Published 2009-04-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/colgate-junior-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/colgate_junior_hide_and_seek) Colgate Junior promotes its super white and bright smile effect with these ads that show the kids’ smiles glowing in the dark. I particularly love the ‘hide and seek’ ad which instantly reveals the hiding place of the smiling kid. The other ad shows a a happy kid on a swing producing a fun photography effect with his bright smile. The campaign was photographed by Michael Meyersfeld for [Young & Rubicam](https://www.trendhunter.com/trends/paris-printemps-popup), Johannesburg, South Africa, with chief creative officer Michael Blore, art director Grant Seller and copywriter Eric Wittstock. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 4% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Light-up Advertising:** Incorporating glow-in-the-dark effects into advertising campaigns to create unique and impactful experiences for customers. - **Sensory Marketing:** Using a combination of visual and tactile elements in marketing campaigns to engage customers and create a memorable experience. - **Child-centered Marketing:** Creating marketing campaigns that specifically target children and their interests to build brand loyalty from a young age. ### Industries Being Reshaped - **Personal Care:** Incorporating unique and playful advertising techniques in the personal care industry can help brands stand out from competitors and appeal to a wider customer base. - **Photography:** Using creative lighting and visual effects in photography can lead to unique and captivating images that are sure to grab attention and make an impact in advertising campaigns. - **Advertising:** Incorporating innovative and eye-catching techniques into advertising campaigns is essential for brands looking to make a lasting impression on customers and stand out in a crowded market. ## Related on Trend Hunter - [Confident Smile Campaigns](https://www.trendhunter.com/trends/aquafresh.md) - [Interactive Toothpaste Packaging](https://www.trendhunter.com/trends/bluemarlin.md) - [Authenticity-Celebrating Commercials](https://www.trendhunter.com/trends/colgate-commercial.md) - [Kid-Designed Toothpastes](https://www.trendhunter.com/trends/creative-toothpaste.md) - [Joyful Oral Care Brands](https://www.trendhunter.com/trends/cocolab.md) - [Stain Removal Tooth Polishes](https://www.trendhunter.com/trends/closeup-white-now.md) - [Interactive Oral Hygiene Programs](https://www.trendhunter.com/trends/smile-school.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [Nostalgic Berry Toothpastes](https://www.trendhunter.com/trends/smurfberry-toothpaste.md)