# Predictive Teeth Whitening Tools Colgate Illuminator Simulates the Patient's Teeth Whitening By Elena Rahman | Published 2022-01-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/colgate-illuminator References: [happi](https://www.happi.com/issues/temp-title-164211/view_breaking-news/colgate-palmolives-colgate-illuminator-is-predictive-tool-for-tooth-whitening-treatment/) & [colgatepalmolive](https://www.colgatepalmolive.com/en-us)  [Colgate](https://www.trendhunter.com/trends/colgate-and-perfect-corp)-[Palmolive Company](https://www.trendhunter.com/trends/maxfresh) unveiled the Colgate Illuminator in partnership with 3Shape. The exclusive software offers a tailored-to-patient teeth whitening tool for use in dental clinics across the United States. Dentists can better predict the patient's appearance after a teeth whitening procedure with digital dentistry 3D scanner software. The tool enables more accurate consultations to increase patient care. Colgate Illuminator shows personalized results for consumers of Colgate's high-impact teeth whitening product, the Colgate Optic White Professional. Dentists can access the tool through 3Shape Unite, a [digital dentistry platform](https://www.trendhunter.com/trends/digital-dentistry1). Each patient is then provided with a scan that portrays the procedure's outcome by comparing the patient's existing teeth. Overall, the tool alleviates the guesswork associated with whitening treatments. Image Credit: Colgate ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 65% | Activity: 65% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Key Themes Behind This Trend - **Personalized Teeth Whitening:** The technology allowing for tailored teeth whitening increases the patient's comfort and satisfaction, providing an opportunity for personalized dental care. - **Digital Dentistry:** The use of digital dentistry software in teeth whitening treatments provides a disruptive innovation opportunity for the dental industry, increasing accurate consultations and reducing guesswork. - **Predictive Healthcare Tools:** Predictive teeth whitening tools showcase how healthcare professionals can utilize predictive analytics to offer personalized services and improve patient satisfaction. ### Where This Applies - **Dentistry:** Dentistry industry professionals can capitalize on digital dentistry innovations to provide personalized consultations and high-quality services that offer a better patient experience. - **Consumer Goods:** Consumer goods companies can explore personalized teeth whitening tools that offer greater customization for the consumer, providing opportunities for product differentiation. - **Digital Healthcare Platforms:** The development of digital healthcare platforms that incorporate predictive analytics tools provides an opportunity to revolutionize patient care and enhance clinical outcomes. ## Related on Trend Hunter - [AR-Powered Teeth Whitening](https://www.trendhunter.com/trends/colgate-and-perfect-corp.md) - [Express Teeth Whitening Kits](https://www.trendhunter.com/trends/colgate-teeth-whitening-kits.md) - [Glowing Oral Devices](https://www.trendhunter.com/trends/platinum-pro-glow-teeth.md) - [AI-Powered Dental Companies](https://www.trendhunter.com/trends/3d-predict.md) - [Teeth-Whitening Serums](https://www.trendhunter.com/trends/ultra-violet-colour-corrector.md) - [Light Therapy Toothbrushes](https://www.trendhunter.com/trends/light-therapy-toothbrush.md) - [AI-Powered Dental Cameras](https://www.trendhunter.com/trends/aipowered-dental-camera.md) - [Triple-Action Tooth Foams](https://www.trendhunter.com/trends/tooth-foam.md) - [AI-Driven Dental Screenings](https://www.trendhunter.com/trends/oral-health-movement.md)