# Epic Finger Veggie Battles The Colgate Total Floss Print Campaign Fights for Clean Teeth By Luisa Amanda Gomes | Published 2010-05-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/colgate-floss-print-campaign References: [advertlover](http://advertlover.com/node?page=2) & [colgateprofessional](http://www.colgateprofessional.com/products/Colgate-Total-Dental-Floss/details) The [Colgate](https://www.trendhunter.com/trends/freeyoursmile-campaign) Total Floss campaign is an entertaining look into the epic battle that your finger has in getting rid of pieces of veggies in your teeth. The [clever campaign](https://www.trendhunter.com/trends/axe-campaign) put together by Prolam Y&R advertising agency humorously shows a slavish finger running to do the bidding of pesky vegetables like corn and broccoli. The slogan then reads, “There are places your finger will never reach.” As an avid corn-on-the-cob lover, this slogan and the Colgate Total Floss campaign definitely hits it home. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 26% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Humorous Advertising Campaigns:** Disruptive innovation opportunity in creating entertaining and funny advertising campaigns to capture consumer attention and promote brand messages. - **Personal Hygiene Marketing:** Opportunity for disruptive innovation in developing creative marketing strategies that highlight personal hygiene products' effectiveness in solving specific hygiene problems. - **Creative Product Messaging:** Innovative opportunity for creating unique and engaging product messaging that resonates with consumers and conveys product benefits effectively. ### Who This Affects Most - **Advertising:** Opportunity for disruptive innovation in the advertising industry by incorporating humor and creativity into campaigns, capturing audience attention and improving brand recall. - **Personal Care:** Opportunity for disruptive innovation in the personal care industry by developing and marketing innovative hygiene products that address specific consumer needs and problems. - **Marketing and Communications:** Opportunity for disruptive innovation in the marketing and communications industry by exploring unconventional approaches to product messaging and advertising, creating memorable and impactful campaigns. ## Related on Trend Hunter - [Smile-Reflecting Toothpaste Campaigns](https://www.trendhunter.com/trends/freeyoursmile-campaign.md) - [Confident Smile Campaigns](https://www.trendhunter.com/trends/aquafresh.md) - [Honest Oral Care Initiatives](https://www.trendhunter.com/trends/colgate-totally-honest.md) - [Snacking Mishap Campaigns](https://www.trendhunter.com/trends/the-other-hand.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Joyful Oral Care Brands](https://www.trendhunter.com/trends/cocolab.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Quirky Spoof Collectibles](https://www.trendhunter.com/trends/fight-teeth.md) - [Authenticity-Celebrating Commercials](https://www.trendhunter.com/trends/colgate-commercial.md)