# Destructive Toothpaste Ads The Colgate Campaign Shows the Consequences of Bad Hygiene By Alex Scott | Published 2010-03-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/colgate-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/colgate_hunter) & [yr](http://www.yr.com/) It's nice to see a dental ad that doesn't feature a diseased pair of chompers, or some actor pretending to be a dentist telling you what you should put in your mouth. Yes, keeping up with [teeth cleaning](https://www.trendhunter.com/trends/colgate-total-active-prevention) is one of the most important aspects of our well being, but that doesn't mean there isn't room for a little humor. Thankfully, the [Colgate](https://www.trendhunter.com/trends/freeyoursmile-campaign) Campaign plays on the lighter side of things. Created by the advertising agency Y&R, the Colgate Campaign offers some nice light humor while politely reminding us that we must brush twice a day. I'd rather listen to a giant robot over an actor playing a dentist anyway. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 76% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Humorous Dental Ads:** Disruptive innovation opportunity: Explore new ways to engage consumers with dental hygiene messages through humor. - **Non-traditional Dental Advertising:** Disruptive innovation opportunity: Think outside the box to create dental ad campaigns that stand out from the typical imagery used in the industry. - **Interactive Dental Education:** Disruptive innovation opportunity: Develop interactive tools or apps that educate and engage users in maintaining proper dental hygiene. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity: Incorporate humor and creativity into advertising campaigns across various industries, not just dental. - **Dental Care Products:** Disruptive innovation opportunity: Create toothpaste or oral care products that appeal to consumers by offering a light-hearted approach to the importance of dental hygiene. - **Healthcare Education:** Disruptive innovation opportunity: Use interactive technology to enhance healthcare education, making it more engaging and memorable for audiences. ## Related on Trend Hunter - [Smile-Reflecting Toothpaste Campaigns](https://www.trendhunter.com/trends/freeyoursmile-campaign.md) - [Confident Smile Campaigns](https://www.trendhunter.com/trends/aquafresh.md) - [Honest Oral Care Initiatives](https://www.trendhunter.com/trends/colgate-totally-honest.md) - [Joyful Oral Care Brands](https://www.trendhunter.com/trends/cocolab.md) - [Interactive Toothpaste Packaging](https://www.trendhunter.com/trends/bluemarlin.md) - [Quirky Spoof Collectibles](https://www.trendhunter.com/trends/fight-teeth.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Vibrant Fruity Toothpastes](https://www.trendhunter.com/trends/happy-brush.md) - [Filmic Chocolate Toothpastes](https://www.trendhunter.com/trends/chocolate-flavored-toothpaste.md)