# Retail Concept Sneaker Designs The colette x ASICS Collaboration Presents an Impressive Pair By Rebecca Byers | Published 2015-06-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/colette-x-asics References: [freshnessmag](http://www.freshnessmag.com/2015/06/19/colette-x-asics-gel-lyte-iii-dotty/2/) A product of collaboration between the athletic gear producer and Parisian retail concept shop, the colette x [ASICS](https://www.trendhunter.com/trends/gt2160-sneaker-4) Gel Lyte III sneakers are a visually stimulating special edition of the versatile kicks. Featuring ASICS, colette and Gel Lyte III logos, the kicks are a dizzying delight of blue and white that are covered in polka dots. A celebration of ASICS' 25th anniversary, the shoes feature the Gel Lyte III silhouette and the iconic colette shade of blue. The colette x ASICS Gel Lyte III sneakers will be available for purchase after the launch on June 27, 2015. The unique colette x ASICS Gel Lyte III kicks signal an innovative co-branding concept employed by athletic shoe producers and cult retail brands. Recently, [Reebok](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1) partnered with Copenhagen female only sneakers shop Naked to create a pair of stylish Ventilators. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 82% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Co-branding Concepts:** The collaboration trend between athletic shoe producers and retail brands presents opportunities for innovative co-branding concepts. - **Special Edition Sneakers:** The demand for visually stimulating and limited edition sneakers is on the rise, creating opportunities for special edition releases. - **Cult Retail Collaborations:** The trend of athletic shoe producers teaming up with cult retail brands showcases the potential for disruptive collaborations in the retail industry. ### Sectors Adopting This - **Athletic Footwear:** The collaboration trend between athletic shoe producers and retail brands presents opportunities for innovation in the athletic footwear industry. - **Retail:** The rise of special edition and co-branded sneakers highlights the potential for disruptive trends in the retail industry. - **Fashion:** The demand for visually stimulating and limited edition sneakers creates opportunities for innovative fashion collaborations. ## Related on Trend Hunter - [Collaborative Minimal Blue Sneakers](https://www.trendhunter.com/trends/gt2160-sneaker-4.md) - [Nature-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/ub10s-gelkayano-20.md) - [Polka-Dotted Collaborative Sneakers](https://www.trendhunter.com/trends/gt2160-sneaker-2.md) - [Pastel-Tonal Collaborative Sneakers](https://www.trendhunter.com/trends/skyhand-og.md) - [Dynamic Aqua-Tonal Joint Footwear](https://www.trendhunter.com/trends/gelkayano-20.md) - [Stitched Accent Collaborative Sneakers](https://www.trendhunter.com/trends/gelkinetic-fluent.md) - [Collaborative Gingham-Covered Sneakers](https://www.trendhunter.com/trends/gelventure-6-1.md) - [Breathable Mesh Joint Sneakers](https://www.trendhunter.com/trends/gt2160-sneaker-3.md) - [Metallic Joint-Crafted Sneakers](https://www.trendhunter.com/trends/gelkayano-12.md)