# Trapped Taxidermy Ads The Coleman Campaign Warns People to Not Get Stuck Indoors By Meghan Young | Published 2012-01-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/coleman-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/01/coleman-camping-gear-dont-get-stuck-indoors/) & [miamiadschool](http://www.miamiadschool.com/) A person can sometimes feel like a fixture on the wall when trapped inside all day, as the Coleman campaign illustrates. In place of a person, however, this [ad campaign](https://www.trendhunter.com/trends/outdoor-advertising-campaign) cleverly uses the analogy of a [live wild animal](https://www.trendhunter.com/trends/vital-ground-foundation) turned into a taxidermy trophy. The images powerfully show how stagnant someone's life can become if they never enjoy what nature has to offer. Conceived by the [Miami Ad School Minneapolis](https://www.trendhunter.com/trends/becoming-familiar), the Coleman campaign was art directed by Katie Lang and Brit Ryan. The otherwise beautiful illustrations have a subdued palette that highlight the gravity of the situation these three animals have found themselves in. Paired with the tagline, "Don't get stuck indoors," it urges people to head outdoors immediately. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 46% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Indoor Trapped Lifestyle:** Opportunity for companies to provide innovative solutions for people to avoid stagnancy while indoors - **Nature-based Marketing Campaigns:** Opportunity for companies to use the power of nature in their advertising campaigns - **Eco-friendly Tourism:** Opportunity for companies to provide sustainable and eco-friendly outdoor tourism options ### Where This Applies - **Advertising and Marketing:** Innovative solutions for clients to use imagery to convey messages - **Tourism:** Opportunity for companies to provide sustainable and eco-friendly outdoor tourism options - **Home and Lifestyle:** Innovative solutions for companies to improve the indoor environment and lifestyle ## Related on Trend Hunter - [Nature-Reconnecting Outdoor Campaigns](https://www.trendhunter.com/trends/reconnect-with-nature.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [New Yorker-Approved Campaigns](https://www.trendhunter.com/trends/new-yorks-streeteasy.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md)