# Time-Travelling Editorials Cole Mohr Time Travels for Customellow’s Spring/Summer 2013 By Ian Andrew Panganiban | Published 2013-05-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cole-mohr References: [malemodelscene.net](http://www.malemodelscene.net/agencies/elite-models/cole-mohr-customellow-ss13/) & [customellow](http://www.customellow.com/en/campaign.jsp) Cole Mohr steps into the role of a time-travelling sartorialist for Customellow’s Spring/Summer 2013 campaign. Photographed by Jeffrey Graetsch, the top male model is featured in various captures of him travelling from his past and his future. Mohr is outfitted in classically tailored suits and preppy boy ensembles for Customellow’s 2013 campaign. Mohr is a clear favorite for Customellow campaigns, and why wouldn’t he be? The spritely male model's persona resonates in his captures. His fun and captivating personality in these shots commands an unspoken authority that will draw you in. The editorial is somehow reminiscent of the movie ‘The Time Traveler’s Wife.’ The captures of Mohr in every shot showcase a sense of loneliness, but the model’s joy-filled character hides it beautifully. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 7% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Time-traveling Fashion:** Opportunity for fashion brands to create campaigns that incorporate time-traveling elements and storytelling. - **Nostalgic Imagery:** Opportunity for photographers and advertisers to create visually captivating campaigns that evoke a sense of nostalgia. - **Personality-based Marketing:** Opportunity for brands to showcase the unique personality of their models or ambassadors in order to connect with consumers on a deeper level. ### Where This Applies - **Fashion:** Fashion brands can leverage the trend of time-traveling fashion to create innovative campaigns and collections. - **Advertising and Photography:** Opportunity for photographers and advertisers to utilize nostalgic imagery to create impactful and memorable campaigns. - **Marketing and Branding:** Brands can explore personality-based marketing to create authentic connections with their target audience. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Timeless Sophisticated Fashion Collections](https://www.trendhunter.com/trends/fallwinter-2025.md)