# Adaptive Sustainable Sneaker Styles The Cole Hahn Generation ZERØGRAND II Has a FlowerFoam Sole By Michael Hemsworth | Published 2022-02-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/cole-hahn-generation-zergrand-ii References: [uncrate](https://uncrate.com/cole-haan-generation-zerogrand-ii-sneaker/) & [colehaan](https://www.colehaan.com) The [Cole Hahn Generation](https://www.trendhunter.com/trends/tennis-20-sneakers) ZERØGRAND II has been unveiled by the fashion brand as its latest footwear style in the namesake ZERØGRAND series that highlights [enhanced sustainability](https://www.trendhunter.com/trends/sustainable-sneaker-collection). The sneaker is constructed with the brand's patent-pending FlowerFoam that is achieved using 25% dandelion rubber that will deliver a lightweight level of cushioning and impressive rebound. The upper portion of the shoe is achieved using [recycled vegan microfiber suede](https://www.trendhunter.com/trends/mercer-rerun-sneaker) along with reconstituted felt fabric achieved with recycled plastic bottles, while the laces are made using 100% rPET for a snug fit. The Cole Hahn Generation ZERØGRAND II sneakers highlight a responsible design across the entirety of the style and features a 25% naturally derived or recycled content based on weight. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 83% | Activity: 73% | Freshness: 11% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Footwear:** Brands can leverage sustainable materials, like dandelion rubber and recycled vegan microfiber suede, to create eco-friendly sneakers. - **Patent-pending Technologies:** Innovations in technology, like Cole Hahn's FlowerFoam sole, offer unique branding opportunities while advancing the sustainability of products. - **Circular Fashion:** Sneaker brands can commit to circular fashion practices by using recycled materials like plastic bottles to create new products. ### Sectors Adopting This - **Fashion and Apparel:** The fashion and apparel industry can benefit from incorporating sustainable practices and materials to create eco-friendly products like the Cole Hahn Generation ZERØGRAND II. - **Footwear Manufacturing:** Footwear manufacturers can adapt and innovate by adopting new sustainable materials to produce environmentally responsible products. - **Sustainability Consulting:** Sustainability consulting firms can work with businesses to develop eco-friendly solutions, like using recycled materials and patent-pending technologies for product development. ## Related on Trend Hunter - [Ultra-Slick Tennis Sneakers](https://www.trendhunter.com/trends/tennis-20-sneakers.md) - [effortless footwear campaigns](https://www.trendhunter.com/trends/meet-every-moment.md) - [Sustainable Single-Piece Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike-ls.md) - [Comfort-Focused Urban Shoe Campaigns](https://www.trendhunter.com/trends/cole-haan-comfortable.md) - [Compostable Sole Sneakers](https://www.trendhunter.com/trends/swave-sport.md) - [Sustainable Running Shoe Designs](https://www.trendhunter.com/trends/supernatural-runner.md) - [Eco-Conscious Hybrid Sneaker Sandals](https://www.trendhunter.com/trends/hoka-hopara-2.md) - [Sustainable Dad-Style Sneakers](https://www.trendhunter.com/trends/reformation-1.md) - [Sustainable Open-Style Sneaker Designs](https://www.trendhunter.com/trends/keen-uneek-360.md)