# Tutu-Loving Tennis Stars Maria Sharapova for the Cole Haan Spring 2011 Campaign By Chalaine Mantha | Published 2011-02-23 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/cole-haan-spring-2011 References: [sassisamblog](http://www.sassisamblog.com/2011/02/21/maria-sharapova-cole-haan-spring-campaign/) & [colehaan](http://www.colehaan.com/colehaan/home.jsp) Maria Sharapova looks as lovely as ever in the Cole Haan Spring 2011 campaign, which she also helped design. The [famous tennis star](https://www.trendhunter.com/trends/coach-x-wnba-campaign) channels her inner ballerina while wearing a pretty gray tutu. Maria Sharapova also looks fabulous in strapped gray heels, delicate white frocks and simple polka-dot tees. The collection boasts a lot of variety and looks simply gorgeous in these ads. The Cole Haan Spring 2011 campaign was photographed by Koto Bolofo. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 43% | Activity: 35% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Athletic-fashion Crossover:** Combine athletic wear with high-end fashion to create unique designs for activewear. - **Celebrity Collaboration:** Collaborating with a celebrity or athlete to design a collection can create buzz and attract new customers. - **Ballet-inspired Fashion:** Incorporating ballet-inspired clothing and accessories can create a delicate and elegant look for a fashion collection. ### Industries Being Reshaped - **Sportswear:** Incorporating high-end fashion elements into sportswear can create unique and trendy designs that appeal to a wider audience. - **Fashion Design:** Partnering with athletes or celebrities to co-design fashion lines can attract new customers and potentially increase sales. - **Athletic Footwear:** Incorporating high-end fashion elements into athletic footwear can create unique designs that set a brand apart from competitors. ## Related on Trend Hunter - [Eye-Catching Modern Tennis Collections](https://www.trendhunter.com/trends/modern-tennis-collection.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Heritage Tennis Runways](https://www.trendhunter.com/trends/heritage-tennis-runways.md) - [Chic Tennis-Core Apparel](https://www.trendhunter.com/trends/courtside-collection.md) - [Ultra-Slick Tennis Sneakers](https://www.trendhunter.com/trends/tennis-20-sneakers.md) - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Fashion-Forward Tennis Sweaters](https://www.trendhunter.com/trends/modern-activewear.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md)