# Urban Mountaineer Collections The Cole Haan + Mountain Zerøgrand Collection is Ready for the Wild By Michael Hemsworth | Published 2015-10-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cole-haan-mountain-zergrand-collection References: [selectism](http://www.selectism.com/2015/10/06/cole-haan-mountain-hardwear-zerogrand-outerwear/) & [colehaan](http://www.colehaan.com/mens-zerogrand) Those who are familiar with Cole Haan and Mountain Hardwear are sure to find the Cole Haan + Mountain Zerøgrand Collection to be a surprisingly delightful development that will provide explorers, urban and rural, with the tools they need to survive their daily grind. Featuring a variety of different outerwear styles, accessories and shoes, the Cole Haan + Mountain Zerøgrand Collection is paired with a number of ads that feature adventurers fully decked out in the apparel scaling the buildings of an urban metropolis; a perfect way to convey the notion of the natural with the manmade. Overall, the Cole Haan + Mountain Zerøgrand Collection targets those who need performance out of their purchases yet want the style and sophistication necessary to not look too out of place in the city. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 77% | Activity: 63% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Urban Mountaineer Fashion:** An emerging trend of fashion collections that combine outdoor functionality with urban style. - **Performance Outdoor Apparel:** The demand for high-performance clothing and accessories designed for both urban and rural exploration. - **Nature-inspired Marketing:** Using nature and outdoor elements as a marketing strategy to connect with urban consumers. ### Sectors Adopting This - **Fashion Retail:** Opportunity for fashion retailers to tap into the growing market of urban adventurers seeking functional and stylish clothing. - **Outdoor Apparel:** Outdoor apparel companies can expand their product offerings to include urban-inspired designs while maintaining high-performance features. - **Advertising and Marketing:** Marketing agencies can explore creative strategies that integrate nature and outdoor themes into urban campaigns and brand messaging. ## Related on Trend Hunter - [Comfort-Focused Urban Shoe Campaigns](https://www.trendhunter.com/trends/cole-haan-comfortable.md) - [effortless footwear campaigns](https://www.trendhunter.com/trends/meet-every-moment.md) - [Urban-Inspired Hiking Footwear](https://www.trendhunter.com/trends/merrell-1trl-and-corridor.md) - [Climbing-Inspired Capsule](https://www.trendhunter.com/trends/topologie-x-universal-works.md) - [Outdoor Performance Footwear Capsules](https://www.trendhunter.com/trends/merrell-1trl-aw25.md) - [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md) - [Mountain-Inspired Equipment Capsules](https://www.trendhunter.com/trends/moncler-salehe-bembury.md) - [Winter Boot Collabs](https://www.trendhunter.com/trends/the-adidas-x-moon-boot.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md)