# Storm-Safe Dress Shoes These Waterproof GQ Japan Cole Haan 'Air Jaydens' Keep you Dry and Fly By Ryan Hinkson | Published 2010-06-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cole-haan-air-jaydens References: [hypebeast](http://hypebeast.com/2010/05/openers-gq-japan-cole-haan-chukka-air-jayden/) & [openers.jp](http://openers.jp/fashion/openers_mode/gq_colehaan.html) Guys don't you hate it when you are rocking a killer suit but it's raining outside and your dress shoes are no match for the weather? Well, these waterproof GQ Japan & Cole Haan "Air Jaydens" will keep your feet dry and keep your outfit in tact. The stylish puddle-safe shoes are also made with Nike Air technology, so the soles are cushioned and the shoes are extra comfy. The Cole Haan 'Air Jaydens' come in a variety of styles and colors so all of your suits can have a matching pair. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 26% | Activity: 34% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Waterproof Dress Shoes:** Disruptive innovation opportunity for footwear companies to create stylish and functional shoes that can withstand various weather conditions. - **Nike Air Technology:** Opportunity for athletic footwear brands to incorporate Nike Air technology into dress shoes, providing added comfort and support. - **Puddle-safe Shoes:** Potential for fashion brands to design shoes specifically for rainy weather, ensuring that people can still look stylish while keeping their feet dry. ### Who This Affects Most - **Footwear Industry:** Opportunity for footwear manufacturers to introduce storm-safe dress shoes that offer both style and functionality. - **Fashion Industry:** Disruptive innovation opportunity for fashion brands to create a new category of puddle-safe shoes that cater to individuals who prioritize style regardless of the weather. - **Athletic Footwear Industry:** Potential for athletic footwear companies to expand their product lines by combining performance-driven Nike Air technology with dress shoe designs. ## Related on Trend Hunter - [Functional Rainproof-Style Sneakers](https://www.trendhunter.com/trends/rainproofstyle-sneakers.md) - [Essential Weather-Resistant Apparel](https://www.trendhunter.com/trends/pieces-for-rainy-days.md) - [Weatherproof Lightweight Zipped Shoes](https://www.trendhunter.com/trends/air-max-sndr.md) - [Weatherproof Sneaker-Like Boots](https://www.trendhunter.com/trends/danner-x-brandblack-boot.md) - [Halocline Waterproof Shoes](https://www.trendhunter.com/trends/waterproofshoe.md) - [Weather-Proof Sport-Style Shoes](https://www.trendhunter.com/trends/mizuno-3.md) - [Weatherproof Footwear Collections](https://www.trendhunter.com/trends/mens-weatherized-collection.md) - [Inclement Weather Training Sneakers](https://www.trendhunter.com/trends/nike-juniper-trail-2-goretex.md) - [Waterproof Golf Suits](https://www.trendhunter.com/trends/tindall-rain-jacket.md)