# Fashion Concept NFTs Cole Buxton's First NFT Collection Consists of Clothing Design Illustrations By Niko Pajkovic | Published 2021-11-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/cole-buxton References: [highsnobiety](https://www.highsnobiety.com/p/cole-buxton-nft-collection/) & [colebuxton](https://www.colebuxton.com/) Emerging luxury sportswear label Cole Buxton has announced the launch of its first-ever [NFT](https://www.trendhunter.com/trends/fashion-company-nfts) collection, a strategic launch that represents the brand's new foray into metaverse immersion. Officially titled 'NFT Collection #1,' the debut collection includes a wide range of over 100 unique, hand-drawn artworks that were created from the original designs and concepts sketched by Cole Buxton himself (the co-founder and lead designer of the brand). In addition, each digital-only illustration features signature Cole Buxton pieces, ranging from the brand's earliest items to newly launched Black Friday garments. Interestingly, the [NFTs](https://www.trendhunter.com/trends/unwearable-dresses) will be handed out for free to Cole Buxton's most loyal customers, with all resale proceeds being donated to the Cole Buxton Charity Foundation. This soon-to-be-launched organization will focus on giving back to the community. Image Credit: COLE BUXTON ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 91% | Activity: 87% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Nfts:** The emergence of luxury NFTs creates a new market for high-end digital assets, disrupting traditional views on ownership and collection. - **Fashion Metaverse:** The fashion industry's exploration of the metaverse offers new opportunities for immersive experiences, digital events, and virtual try-on experiences. - **Charitable Nfts:** The rise of charitable NFTs provides an innovative way for brands to increase brand loyalty and philanthropic efforts through digital art collectibles. ### Sectors Adopting This - **Luxury Fashion:** Luxury fashion brands can innovate their marketing strategies and explore the digital realm through NFTs, offering unprecedented value to customers and investors. - **Digital Art:** The intersection of art and technology in NFTs creates new opportunities for digital artists and collectors to monetize their works while bridging the gap between physical and digital art worlds. - **Charity:** Charitable NFTs provide groundbreaking ways for companies to give back to the community, engage customers, and contribute to social impact initiatives through digital art collections. ## Related on Trend Hunter - [Artistic Dress NFTs](https://www.trendhunter.com/trends/unwearable-dresses.md) - [Luxury Fashion Company NFTs](https://www.trendhunter.com/trends/fashion-company-nfts.md) - [Fashion Week NFTs](https://www.trendhunter.com/trends/altuzarra.md) - [Designer NFT Giveaways](https://www.trendhunter.com/trends/coach-holiday.md) - [Modern Golf Apparel](https://www.trendhunter.com/trends/cole-buxton-golf.md) - [Digital-First Luxury Apparel](https://www.trendhunter.com/trends/mmerch-1.md) - [Metaverse-Launched Luxury Fashion Collections](https://www.trendhunter.com/trends/coach-spring-2024.md) - [Socially Impactful NFTs](https://www.trendhunter.com/trends/nft-collection2.md) - [Luxury Department Store Avatars](https://www.trendhunter.com/trends/nft-avatar.md)