# Historic Hockey-Inspired Apparel Adsum's Cold-Weather Range is Inspired by the 1972 Summit Series By Kalin Ned | Published 2018-08-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/coldweather-range References: [hypebeast](https://hypebeast.com/2018/8/adsum-fall-winter-2018-collection-lookbook) & [adsumnyc](https://www.adsumnyc.com/) New York-based contemporary label Adsum surely taps into an incredibly specific inspiration for its cold-weather range of men's clothing. For the upcoming Fall/Winter 2018 season, the brand rewinds back to the 1972 Summit Series — "the Canada vs. Russia dogfight that changed [hockey] forever." The apparel is heavily influenced by the retro vibes and team spirit of the 70s. Adsum boldly references the iconic eight games that were distributed half-in-half on Canadian and Russian soil. It was the first time the countries pegged NHL pros against each other. Adsum's cold-weather range is heavily influenced by the off-ice hockey fashion ensemble. From the slouchy knit hats that boast some form of writing to soft and ultra-cozy sweatpants, the Fall/Winter 2018 collection for men is photographed on the backdrop of a hockey game facility. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 92% | Activity: 38% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Retro-inspired Apparel:** Adsum's 1972 Summit Series collection shows a trend towards nostalgic and vintage-themed clothing. - **Sports-inspired Fashion:** The Adsum collection demonstrates the continuing trend for integrating sportswear design elements into everyday fashion. - **Team Spirit Embellishments:** Embroidered writing on slouchy knit hats reflects the trend of adding team spirit to everyday clothing items or accessories. ### Industries Being Reshaped - **Fashion:** The fashion industry can incorporate retro themes or sports-inspired designs into their clothing or accessory lines. - **Sports:** Professional sports teams or leagues could collaborate with clothing brands to create official merchandise that features team spirit embellishments. - **Marketing and Advertising:** Companies in the marketing and advertising industry may use retro or vintage designs to evoke nostalgia and positive emotions in their campaigns. ## Related on Trend Hunter - [80s Football-Inspired Collections](https://www.trendhunter.com/trends/the-team-dressers.md) - [90's Streetwear Luxury Outerwear](https://www.trendhunter.com/trends/canada-goose-x-pyer-moss.md) - [Adventure-Inspired Outerwear Campaigns](https://www.trendhunter.com/trends/nba-allstar-collection-1.md) - [Luxury Alpine Skiwear Collections](https://www.trendhunter.com/trends/rudsak-fw2526-ski-collection.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Wintry Streetwear Apparel](https://www.trendhunter.com/trends/social-club-x-686.md) - [Performance Ski Collections](https://www.trendhunter.com/trends/rudsaks-ski-collection.md) - [Winter Boot Collabs](https://www.trendhunter.com/trends/the-adidas-x-moon-boot.md) - [Football Series Capsules](https://www.trendhunter.com/trends/football-series.md)