# Minimal Collaborative Scented Candles Tyler, the Creator's GOLF WANG Unveils the COLDWATER Candle By Amy Duong | Published 2019-03-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coldwater References: [highsnobiety](https://www.highsnobiety.com/p/tyler-the-creator-retaw-golf-candle/) & [golfwang](https://www.golfwang.com/) Tyler, the Creator's streetwear imprint GOLF WANG returns with an item that is outlandish in comparison to its usual offerings -- the COLDWATER candle breaches into new territory. The rapper's label works in collaboration with [retaW, a fragrance brand](https://www.trendhunter.com/trends/fabaceae) led by Hiroshi Fujiwara on the inaugural [scented candle](https://www.trendhunter.com/trends/scented-candle-1). The candle is minimally designed, with the front reading "floG" reading "Golf" in reverse, whilst also tapping to the style aesthetics of retaW as well. The [collaborative candle](https://www.trendhunter.com/trends/etiket-x-mandys) boasts details that read the name of the fragrance, the collaborative details, and text that reads "FOR BODY AND SOUL" -- all of this rests on a light blue body in black text. The COLDWATER candle is now available for purchase online and at the GOLF WANG LA flagship location. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 11% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Minimal Design:** Opportunity for disruptive innovation lies in creating minimalist products that offer unique and unexpected features. - **Collaborative Branding:** Exploring partnerships with other brands can lead to innovative product offerings that appeal to a wider customer base. - **Scented Candles:** Disruptive innovation can be found in creating scented candles that break away from traditional scent combinations and offer unique sensory experiences. ### Industries Being Reshaped - **Streetwear:** Incorporating scent-related products into streetwear brands presents an opportunity for disruptive innovation within the fashion industry. - **Fragrance:** Exploring collaborations between fragrance brands and other industries can lead to unique and innovative product offerings that appeal to a broader audience. - **Home Decor:** Developing minimalistic and unique designs for scented candles can disrupt the home decor industry by offering consumers a new and stylish way to enhance their living spaces. ## Related on Trend Hunter - [Album Merch Capsule Drops](https://www.trendhunter.com/trends/dont-tap-the-glass.md) - [Collaboration Canned Tea Fashions](https://www.trendhunter.com/trends/arizona-iced-tea-and-golf-wang.md) - [Streetwear Collaboration Capsules](https://www.trendhunter.com/trends/golf-wang-x-supreme.md) - [Golf-Inspired Candle Collections](https://www.trendhunter.com/trends/golf-candle.md) - [Graphite-Scented Candles](https://www.trendhunter.com/trends/bougie-graphite.md) - [Celebrity-Designed Textured Candles](https://www.trendhunter.com/trends/houseplant.md) - [Gender-Neutral Candle Collaborations](https://www.trendhunter.com/trends/genderneutral-candle.md) - [Fashion Designer Scent Series](https://www.trendhunter.com/trends/fabaceae.md) - [Colorful Luggage Collabs](https://www.trendhunter.com/trends/luggage-collab.md)