# Non-Alcoholic Botanical Brewers COLDRAW Creates Exceptional Non-Alcoholic Drinking Experiences By Laura McQuarrie | Published 2023-11-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coldraw References: [ces.tech](https://www.ces.tech/innovation-awards/honorees/2024/honorees/c/coldraw-the-new-botanical-brewing-tech.aspx) & [coldraw.info](https://coldraw.info/en/)  With rising interest in non-alcoholic beverage experiences, there's a need for innovative products like COLDRAW, a new botanical brewing technology for sober-curious consumers. This technology for non-alcoholic drinks was created to bring out the natural flavors and colors of botanicals in just a matter of minutes, yielding beverages that are healthy, colorful, fresh and full of flavor. COLDRAW is compatible with leaves, flowers, roots and seeds and this [Food](https://www.trendhunter.com/trends/okja-and-glasshouse-salon) & [AgTech](https://www.trendhunter.com/trends/Open-access-Agtech-testing) CES 2024 Innovations Awards Honoree taps into technology and a visually interesting kaleidoscope-style design to create unique non-alcoholic beverages. COLDRAW says, "We believe in the power of botanicals to expand the potential of non-alcoholic beverages providing exceptional 'sober' experiences at restaurants and bars for individuals around the world." ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 51% | Activity: 60% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Rising Interest in Non-alcoholic Beverages:** The growing demand for non-alcoholic beverage experiences presents an opportunity for innovative products like COLDRAW, which leverages botanical brewing technology. - **Innovative Non-alcoholic Brewing Technology:** COLDRAW's botanical brewing technology brings out the natural flavors and colors of botanicals, offering healthy, colorful, and flavorful non-alcoholic beverages. - **Sober-curious Movement:** COLDRAW taps into the sober-curious consumer trend, aiming to provide exceptional alcohol-free experiences at restaurants and bars worldwide. ### Who This Affects Most - **Food & Beverage:** The food and beverage industry can explore the potential of botanical brewing technology, creating unique and flavorful non-alcoholic products. - **Hospitality:** The hospitality industry can offer exceptional non-alcoholic experiences by incorporating COLDRAW's botanical brewing technology into their menus. - **Technology:** The technology industry can support the development of innovative botanical brewing technologies like COLDRAW, enabling the creation of healthier and more flavorful non-alcoholic beverages. ## Related on Trend Hunter - [Zero-Proof Botanical Drinks](https://www.trendhunter.com/trends/proteau.md) - [Botanically Brewed Canned Cocktails](https://www.trendhunter.com/trends/zero-proof-cocktails.md) - [Botanical Alcohol-Free Beverages](https://www.trendhunter.com/trends/nonalcoholic-bold-botanical-drinks.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Non-Alcoholic Botanical Beverages](https://www.trendhunter.com/trends/botanical-bubbly-reserve.md) - [Ready-to-Serve Canned Mocktails](https://www.trendhunter.com/trends/mocktails-uniquely-crafted.md) - [Ethanol-Free Botanical Distillates](https://www.trendhunter.com/trends/kerry.md) - [Garden-Fresh Mocktail Kits](https://www.trendhunter.com/trends/mocktail-kit.md) - [Sober Craft Beer Collections](https://www.trendhunter.com/trends/nonalcoholic-craft-beer.md)