# Vitamin-Enriched Fruit Smoothies These New Coldpress Cold-Pressed Smoothies are Flavorful By Michael Hemsworth | Published 2019-07-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coldpressed-smoothies References: [conveniencestore](https://www.conveniencestore.co.uk/products/coldpress-creates-vitamin-rich-smoothies/594981.article) The new Coldpress cold-pressed smoothies have been unveiled by the brand as a way for consumers to increase their intake of [fruits, vegetables and essential vitamins](https://www.trendhunter.com/trends/smoothie-duo). The drinks come in two flavor options including Mend & Defend and Survive & Thrive, which are both enriched with vitamins B, C, D and E. Mend & Defend is made with a blend of apple, banana, cherry, strawberry, raspberry, red grape and beetroot, while Survive & Thrive contains kiwi, cucumber, apple, banana, mango, mandarin, white grape and lemon. The Coldpress cold-pressed smoothies will be launching this month at The Co-Op with a roll-out to independent retailers taking place later this year. The drinks will also be available in a [small 250ml serving size](https://www.trendhunter.com/trends/convenient-nutrientpacked-drink) starting in September for consumption while on-the-go. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 69% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Vitamin-enriched Smoothies:** Health-conscious consumers are seeking ways to increase their intake of essential vitamins and minerals through innovative drinks. - **On-the-go Health Drinks:** There is a growing trend among busy consumers to find healthy and convenient drinks that can be consumed while on the move. - **Cold-press Juice Revolution:** The market for cold-pressed juices and smoothies is rapidly expanding as consumers become more aware of the health benefits of these types of drinks. ### Where This Applies - **Health Food and Beverage:** Manufacturers of healthy and nutritious food and beverage products have the opportunity to offer innovative and convenient vitamin-rich drinks such as the new Coldpress smoothies. - **Retail and Supermarkets:** Retailers that offer on-the-go health drinks like Coldpress smoothies can capitalize on the increasing demand for healthy and convenient snack options. - **Juice and Smoothie Bars:** Established juice and smoothie bars can expand by providing unique, nutrient-dense menu items, such as vitamin-enriched smoothies, to attract health-conscious consumers. ## Related on Trend Hunter - [Cold-Pressed Drink Lineups](https://www.trendhunter.com/trends/coldpressed-drinks.md) - [Functional Fruit Smoothies](https://www.trendhunter.com/trends/blueberry-focus-super-smoothie.md) - [Vitaminized Fruit Smoothies](https://www.trendhunter.com/trends/froosh.md) - [Cold Brew Smoothies](https://www.trendhunter.com/trends/cold-brew-smoothies.md) - [Cold-Pressed Juice Lineups](https://www.trendhunter.com/trends/daily-dose-drinks.md) - [Supercharged Banana-Free Smoothies](https://www.trendhunter.com/trends/revitalise.md) - [Vitamin-Rich Wellness Shots](https://www.trendhunter.com/trends/coldpressed-shot.md) - [Nutritious Protein Smoothies](https://www.trendhunter.com/trends/pressed-juicery-protein-smoothies.md) - [Cold-Pressed Juice Shot Ranges](https://www.trendhunter.com/trends/coldpress-juice-shots.md)