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# Monochrome Cold-Pressed Juices
This Juice Packaging Allows Its Contents to Speak for Itself

By Mishal Omar | Published 2016-09-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/coldpressed-juice
References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/09/juiceline.html) & [thejuiceline](http://www.thejuiceline.com/)

This cold-pressed juice brand offers a wide range of nutritious drinks that are likely to appeal to health-conscious consumers.

'Juiceline's' packaging was designed by the creative agency 'kissmiklos', which opted to take a very simplistic route for the visual identity of the brand's bottles. Juiceline is a bar and brand that serves [cold-pressed juices](https://www.trendhunter.com/trends/little-sippers) that are made up of a multitude of different [fresh fruits, vegetables and teas](https://www.trendhunter.com/trends/multifunctional-juices). The fresh drinks are made with everything from oranges, apples and pineapples, to kale, carrots and ginger. The branding for these juices is minimal and lets their natural colors shine through, with transparent bottles and simple black and white labels that state the ingredients and little else.

These bottles work to represent the healthy and wholesome nature of their contents.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 76% | Activity: 74% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Minimalist Packaging:** Businesses can innovate by simplifying their packaging like Juiceline to emphasize the natural quality of their products.
- **Cold-pressed Juice:** Businesses can offer a wide range of nutritious drinks to cater to health-conscious consumers like Juiceline.
- **Transparent Packaging:** Businesses can innovate by using transparent bottles to showcase the natural colors of their product like Juiceline.

### Who This Affects Most

- **Beverage:** Companies can offer cold-pressed juices like Juiceline to appeal to health-conscious consumers.
- **Food and Beverage Packaging:** Companies can simplify their packaging and use transparent bottles like Juiceline to emphasize the natural quality of their products.
- **Creative Agency:** Agencies can offer innovative and minimalistic branding solutions like kissmiklos did for Juiceline's packaging.

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