# Whimsical Juice Packaging This Cold-Pressed Juice Branding is Lighthearted and Artisanal By Rebecca Byers | Published 2015-05-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coldpressed-juice-branding References: [thedieline](http://www.thedieline.com/blog/2015/5/21/jucy-lu) This simple and elegant cold-pressed juice branding is a whimsical and down-to-earth portrayal of the health conscious product range. The juice is packaged in plastic bottles defined by sketched drawings of the main ingredient and is given a personal, farmer's market-style touch in that a freshness label featuring the brand's laid back font is placed over the lid. Designed by Miami-based creative studio El Autobus, the colorful range of juices stands out thanks to its [quirky sketches of the ingredients](https://www.trendhunter.com/trends/oodles-of-doodles) that are so high in nutrients, such as ginger, kale, passionfruit, aloe, beets and many more. This cutesy, artisanal cold-pressed juice branding is a great example of health conscious brands differentiating themselves from their competitors through a dynamic visual identity, something that is even more challenging within an over-saturated [luxury juice market](https://www.trendhunter.com/trends/sacred-squeeze). ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 53% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Whimsical Packaging:** The use of whimsical packaging designs creates a lighthearted and memorable brand image for health conscious products. - **Artisanal Branding:** Artisanal branding techniques, such as hand-drawn sketches and farmer's market-style freshness labels, provide a unique and personalized touch to product packaging. - **Visual Identity Differentiation:** Creating a dynamic visual identity allows health conscious brands to stand out in an over-saturated luxury juice market. ### Who This Affects Most - **Food and Beverage:** Whimsical packaging and artisanal branding can be applied to various food and beverage products to enhance their market appeal. - **Health and Wellness:** The use of creative packaging and branding strategies can help health and wellness brands differentiate themselves in a competitive market. - **Design and Marketing:** The trend of using whimsical packaging and artisanal branding techniques presents opportunities for design and marketing professionals to create unique and visually captivating product identities. ## Related on Trend Hunter - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Fruit Texture Juice Packaging](https://www.trendhunter.com/trends/vimto-packaging.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Extravagant Flavor Super Juices](https://www.trendhunter.com/trends/coldpress-juices.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Flavorful Cold-Pressed Juices](https://www.trendhunter.com/trends/twisted-alchemy.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Accessibility Awareness Juice Labels](https://www.trendhunter.com/trends/juice-labels.md)