# Cold-Pressed Drink Lineups These Vitality Bowls Cold-Pressed Drinks Come in Several Varieties By Michael Hemsworth | Published 2024-07-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coldpressed-drinks References: [qsrmagazine](https://www.qsrmagazine.com/news/vitality-bowls-launches-cold-pressed-drinks-in-texas/) & [vitalitybowls](https://vitalitybowls.com)  These new cold-pressed drinks have been announced by [Vitality Bowls](https://www.trendhunter.com/trends/blue-bliss-bowl) as a series of refreshments perfect for consumers to pick up on their next visit. The refreshments include cold-pressed juices, shots and smoothies that are meant to complement the brand's existing offerings. The drinks come in a variety of options including Green Me Up and [Vitality Blast](https://www.trendhunter.com/trends/dose-of-vitality) bottled smoothies alongside energy and immunity-boosting shots perfect for on-the-go enjoyment. The refreshments are being launched with a Buy One, Get One ([BOGO](https://www.trendhunter.com/trends/mozzarella-stuffed-pretzel-nuggets)) offer across all bottled juices, smoothies and shots from July 12 through 19, 2024 for redemption via the brand's Loyalty Club app. Co-Founder and President Tara Gilad commented on the new cold-pressed drinks at Vitality Bowls saying, "We’re thrilled to expand our cold-pressed bottled items to Vitality Bowls communities in Texas this summer. Our bottled juices, smoothies and shots feature the same fresh and nutrient-rich ingredients that our customers love, in a convenient, on-the-go format. We’re honored to continue our mission of promoting health and wellness, and we can’t wait to share these exciting new options with our valued guests.” Image Credit: Vitality Bowls ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 34% | Activity: 41% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **On-the-go Wellness Shots:** Energy and immunity-boosting wellness shots cater to health-conscious consumers seeking quick and convenient nutrition. - **Variety-pack Cold-pressed Drinks:** Offering a range of flavors in cold-pressed drinks appeals to diverse taste preferences and dietary needs. - **Loyalty-driven Promotions:** Using loyalty programs to promote new product lines incentivizes repeat purchases and customer retention. ### Industries Being Reshaped - **Health and Wellness:** The health and wellness industry benefits from innovations in convenient, nutrition-packed beverage options. - **Food and Beverage:** The cold-pressed drink market within the food and beverage industry is seeing growth through diversified product offerings. - **Technology and Retail:** Integrating app-based promotions and loyalty programs into retail strategies enhances customer engagement and satisfaction. ## Related on Trend Hunter - [Cold-Pressed Juice Lineups](https://www.trendhunter.com/trends/daily-dose-drinks.md) - [Extravagant Flavor Super Juices](https://www.trendhunter.com/trends/coldpress-juices.md) - [Cold-Pressed Wellness Juices](https://www.trendhunter.com/trends/sparkling-wellness-refreshers.md) - [Vitamin-Rich Wellness Shots](https://www.trendhunter.com/trends/coldpressed-shot.md) - [Immune-Boosting Beverages](https://www.trendhunter.com/trends/the-bolthouse-farms-immunity-suite.md) - [Collaborative Revitalizing Smoothies](https://www.trendhunter.com/trends/dose-of-vitality.md) - [Cold Brew Smoothies](https://www.trendhunter.com/trends/cold-brew-smoothies.md) - [Cold-Pressed Juice Shot Ranges](https://www.trendhunter.com/trends/coldpress-juice-shots.md) - [Functional Ambient Juice Drinks](https://www.trendhunter.com/trends/james-white-drinks.md)