# Outdoor Apparel Brand Whiskeys The Filson x Westland Distillery Coldfoot Whiskey is Well-Crafted By Michael Hemsworth | Published 2020-02-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/coldfoot-whiskey References: [coolmaterial](https://coolmaterial.com/home/filson-x-westland-distillery-coldfoot-whiskey/) & [filson](https://www.filson.com/blog/coldfoot-whiskey/) The Filson x [Westland Distillery](https://www.trendhunter.com/trends/westland-distillery-solum) Coldfoot Whiskey is a new collaboration product from the [American outdoor apparel brand](https://www.trendhunter.com/trends/filsons-new-milan-flagship) and the Seattle-based distillery that will provide connoisseurs with a well-crafted spirit to try out. The whiskey is inspired by the [Klondike Gold Rush](https://www.trendhunter.com/trends/iconic-ice-cream), which actually helped to launch the Filson brand and draws its name from a prospector's camp that's located in Alaska, just where the Arctic Circle begins. The high-quality spirit celebrates the tenacity of the 200 men of 2,000 who stuck it out to find their fortune in the harsh conditions. The Filson x Westland Distillery Coldfoot Whiskey is reported to have a peaty profile that's low on sweetness with notes of marble rye, cacao, dried blueberry and even espresso. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 50% | Activity: 53% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Products:** Collaborative products between outdoor apparel brands and distilleries can create unique experiences for connoisseurs. - **Inspired by History:** Drawing inspiration from historical events can help create unique brand stories for products like whiskey. - **Peaty Flavors:** Low sweetness and peaty flavors are becoming a popular taste profile for whiskies. ### Where This Applies - **Outdoor Apparel:** There is an opportunity for outdoor apparel brands to collaborate with other industries to expand their brand image and offerings. - **Distilleries:** Distilleries can offer unique product collaborations to differentiate themselves in a crowded market. - **Beverage and Liquor:** The trend towards unique and limited edition products are creating opportunities for beverage and liquor companies to create new revenue streams. ## Related on Trend Hunter - [Social Good Seasonal Whiskeys](https://www.trendhunter.com/trends/high-west.md) - [Collaboration Water Brand Whiskeys](https://www.trendhunter.com/trends/whistlepig-gravestock.md) - [Special Edition Whiskey Ranges](https://www.trendhunter.com/trends/hardins-creek-whiskeys.md) - [Trailblazing American Whiskeys](https://www.trendhunter.com/trends/trailblazing-american-whiskey.md) - [Luxuriously Combined Whiskies](https://www.trendhunter.com/trends/straight-wheat-whiskey.md) - [Gold Rush-Inspired Whiskeys](https://www.trendhunter.com/trends/sespe-creek.md) - [Exceptional American Blended Whiskeys](https://www.trendhunter.com/trends/five-trail-whiskey.md) - [Sun-Toasted Whiskey Collaborations](https://www.trendhunter.com/trends/summer-whiskey.md) - [Collaborative Coffee Whiskies](https://www.trendhunter.com/trends/collaborative-coffee-whisky.md)