# Charitable Cold Day Walks The Coldest Night of the Year is a Walk to Raise Money for Charities By Grace Mahas | Published 2021-01-22 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/coldest-night-of-the-year-is-a-walk References: [cnoy.org](https://cnoy.org/location/torontogladstonebloor) & [sistering.org](https://sistering.org/) In an effort to [raise funds for charities](https://www.trendhunter.com/trends/spark-financial), Sistering – the "multi-service agency for at-risk, socially isolated women and trans people in Toronto who are homeless or precariously housed" – is once again launching the Coldest Night of the Year Walk. Participants can walk virtually with the charity on February 20, 2021, in a [COVID-safe, family-friendly way](https://www.trendhunter.com/trends/holiday-in-the-patch). To stay safe amid COVID-19, this year's walk will be a self-organized micro-walk either alone or those in your bubble. Participants need to map out a safe 2-5 km route, and most importantly, find sponsors to donate funds for your effort. All funds will go to charities that serve "[hungry, homeless, and hurting people](https://www.trendhunter.com/trends/food-banks-canada1) in [the Toronto] community." Walkers who raise $150 (or $75 for participants under the age of 18 ) will receive a CNOY toque. Image Credit: CNOY Note: These images were taken before COVID-19 ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 6% | Activity: 10% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Virtual Walks:** The shift to virtual walks provides opportunities for charities to reach a wider audience and adopt new fundraising strategies. - **Crowdfunding for Charities:** Crowdfunding for charitable events like walkathons is a trend that allows more people to participate in philanthropy and gives charities the means to raise more funds. - **Individualized Fundraising:** Individualized fundraising campaigns related to virtual charitable walks allow participants to tap into their social networks and create a greater impact through personalized campaigns. ### Industries Being Reshaped - **Non-profit:** Non-profit organizations can leverage technology and virtual events to continue fundraising efforts despite physical restrictions and reach a wider audience. - **Social Media:** Social media platforms can provide a venue for individuals, organizations, and charities to promote their fundraising campaigns to a broader audience using personalized messaging. - **Virtual Event Platforms:** Virtual event platforms provide an opportunity for charities to engage with broader audiences in a safe and socially distanced manner, benefiting both charities and participants. ## Related on Trend Hunter - [Jacket Rehoming Charity Iniatitives](https://www.trendhunter.com/trends/nocoldshoulder.md) - [Winter Clothing Drives](https://www.trendhunter.com/trends/united-way.md) - [Canadian Charity-Focused Campaigns](https://www.trendhunter.com/trends/canadian-charity.md) - [Walkthrough Winter Festival Experiences](https://www.trendhunter.com/trends/polar-winter-festival.md) - [Alcohol-Free Charity Fundraisers](https://www.trendhunter.com/trends/dry-feb-1.md) - [Charitable Beauty Initiatives](https://www.trendhunter.com/trends/7-summits-snowshoe-challenge.md) - [Charitable Fashion Shows](https://www.trendhunter.com/trends/couture-for-a-cause.md) - [Inventive Charity Initiatives](https://www.trendhunter.com/trends/spark-financial.md) - [Charitable Advent Calendars](https://www.trendhunter.com/trends/24-good-deeds.md)