# Decorative Can Wraps 'Coldcans' is a Concept That Beautifies Beer Drinking in Public By Laura McQuarrie | Published 2014-12-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/coldcans References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/12/coldcans-concept.html) & [alessiaolivari.wordpress](http://www.alessiaolivari.wordpress.com/) Rather than opting for a [boring brown paper bag](https://www.trendhunter.com/trends/paper-pulp-coffee-carrier) to conceal an alcoholic beverage, designer Alessia Olivari came up with a concept called 'Coldcans.' Although drinking in public is not permitted in many countries, Olivari notes "I thought that if you have to hide what you are drinking, at least you could do it in a stylish way." Plus, when the weather gets chillier, these wrappers help to put a barrier between your skin and the [cold metal of a can](https://www.trendhunter.com/trends/can-clip). The Coldcans wraps for metals cans feature [bright, vibrant colors and geometric patterns](https://www.trendhunter.com/trends/modern-can) that are reminiscent of embroidered linens, making the experience of holding a cold can feel much more warm and far less forbidden. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 33% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Stylish Can Wraps:** With the rise in popularity of drinking in public spaces, there is a disruptive opportunity for companies to create stylish can wraps to enhance the drinking experience. - **Cold-resistant Can Wraps:** As temperatures drop, the need for can wraps that provide warmth for cans will continue to rise, creating a disruptive opportunity for companies to create cold-resistant can wraps. - **Eco-friendly Can Wraps:** The current environmental concerns provide a disruptive opportunity for companies to create eco-friendly can wraps that are both stylish and sustainable. ### Sectors Adopting This - **Packaging Industry:** Can wrap designs and materials can be sold as separate products or incorporated into beverage packaging options, creating a disruptive and innovative opportunity for the packaging industry. - **Alcohol Industry:** The alcohol industry can collaborate with can wrap designers to create branded and customized options, providing a disruptive opportunity to enhance the overall drinking experience for consumers. - **Fashion Industry:** Fashion brands can leverage the popularity of can wraps and create their own iconic designs, providing a disruptive opportunity to tap into a new market and reach a wider audience. ## Related on Trend Hunter - [Garment-Inspired Drink Holders](https://www.trendhunter.com/trends/puffin-drinkware-the-aloha.md) - [Self-Cooling Can Packaging](https://www.trendhunter.com/trends/coolcan.md) - [Self-Chilling Cans](https://www.trendhunter.com/trends/cool-can.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Freezer-Friendly Six-Pack Holders](https://www.trendhunter.com/trends/beer-can-holder.md) - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md) - [Aristically Adorned Canned Cocktails](https://www.trendhunter.com/trends/artistic-canned-cocktail.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md)