# Wholesome Cold-Brewed Teas The New Iced Teas from 'Emma & Tom' Contain All-Natural Ingreidents By Katherine Pendrill | Published 2015-05-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coldbrewed-teas References: [trndmonitor](http://trndmonitor.com/drink-spotlight-emma-toms-rooibos-brewed-tea/) & [emmaandtom](http://www.emmaandtom.com) The new 'Brewed Iced Teas' from Australian company 'Emma & Tom,' are a line of cold-brewed teas that are made entirely from all natural ingredients. With the beneficial antioxidants found in tea and a cool refreshing taste, these iced teas are a healthy and energizing choice for summer. Starting from the teapot, the Brewed Iced Teas are made in Australia and blended with whole fruit juices for a natural fruity flavor. The cold-brewed teas are made entirely from all natural ingredients, with [no added sugar or preservatives](https://www.trendhunter.com/trends/milos-tea-company). At less than 75 calories per bottle, these wholesome teas are a healthy alternative to sugary sodas and artificially flavored juices. The Brewed Iced Teas are currently available in three exciting caffeine-free tea varieties, including rooibos tea, [green tea](https://www.trendhunter.com/trends/lightly-sweetened-green-tea) and white tea. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 3% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Cold-brewed Teas:** Disruptive innovation opportunity: Introduce innovative brewing techniques to enhance the flavor and health benefits of cold-brewed teas. - **All-natural Ingredients:** Disruptive innovation opportunity: Develop new processing methods to preserve natural ingredients in ready-to-drink beverages, reducing the need for artificial additives. - **Healthy Beverage Alternatives:** Disruptive innovation opportunity: Create new functional and low-calorie beverage options to replace sugary sodas and artificially flavored juices. ### Where This Applies - **Beverage Manufacturing:** Disruptive innovation opportunity: Incorporate cold-brewing technology into the beverage manufacturing process to produce high-quality and flavorful cold-brewed teas. - **Natural Food and Beverage Products:** Disruptive innovation opportunity: Develop innovative techniques to produce all-natural food and beverage products, meeting the growing demand for healthier options. - **Functional Beverages:** Disruptive innovation opportunity: Explore the use of natural ingredients and alternative sweeteners to create functional beverages that promote health and well-being. ## Related on Trend Hunter - [Cold Brewed Canned Teas](https://www.trendhunter.com/trends/beachball.md) - [Beverage-Boosting Tea Sachets](https://www.trendhunter.com/trends/tea-forts-cold-brew.md) - [Caffeine-Free Summer Refreshments](https://www.trendhunter.com/trends/twinings-fruit-coolers.md) - [Superfood Iced Teas](https://www.trendhunter.com/trends/noonbrew.md) - [Iced Tea Lemonade Kombuchas](https://www.trendhunter.com/trends/iced-tea-lemonade-kombucha.md) - [Wine-Inspired Cold Brew Teas](https://www.trendhunter.com/trends/kaytea-sparkling-rosay.md) - [Revitalizing Botanical Beverages](https://www.trendhunter.com/trends/botanical-infusions.md) - [Refreshing Iced Tea Lines](https://www.trendhunter.com/trends/refreshing-iced-tea1.md) - [Health-Conscious Iced Teas](https://www.trendhunter.com/trends/hrbvor-1.md)