# Cold-Brewed Tea Pouches Tetley Tea Herbal Infusions are Made to Be Brewed in Cold Water By Laura McQuarrie | Published 2020-03-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coldbrewed-tea References: [nosh](https://www.nosh.com/food-wire/2020/tetley-tea-launches-tetley-herbal-infusions/) & [tetley](https://www.tetley.ca/en) Tea lovers are familiar with the practice of adding a teabag to a hot cup of water but [Tetley Tea](https://www.trendhunter.com/trends/live-tea-collection) is introducing Herbal Infusions as an innovative and affordable range of [cold-brewed tea pouches](https://www.trendhunter.com/trends/southland-reserve-cold-brew-tea). These teas are designed to be brewed in cold water and they come in refreshing summertime flavors like Lemon & Cucumber, Orange & Peach and Strawberry & Watermelon, each of which features pieces of real fruit. These teas are all naturally free from caffeine, artificial flavors, sugar and sweeteners and have the potential to appeal to consumers as a [better-for-you alternative to soda](https://www.trendhunter.com/trends/just-ice-tea-lewies-lemon), high-sugar sweet teas and other summer drinks that are commonly made with artificial ingredients. Image Credit: Tetley Tea ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 15% | Activity: 15% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Cold-brewed Tea:** Cold-brewed tea pouches offer a convenient and refreshing alternative to traditional hot tea brewing. - **Herbal Infusions:** Herbal infusions in cold-brewed tea pouches provide a natural and flavorful option for tea lovers. - **Better-for-you Beverages:** Cold-brewed tea pouches can be positioned as a healthier option for consumers seeking alternatives to sugary drinks. ### Where This Applies - **Beverage:** The beverage industry can capitalize on the growing demand for cold-brewed tea with innovative offerings and flavors. - **Wellness:** Cold-brewed tea pouches can align with the wellness industry by offering natural and caffeine-free options. - **Convenience:** The convenience industry can incorporate cold-brewed tea pouches as on-the-go and ready-to-drink options for consumers. ## Related on Trend Hunter - [Caffeine-Free Summer Refreshments](https://www.trendhunter.com/trends/twinings-fruit-coolers.md) - [Craft Iced Tea Sachets](https://www.trendhunter.com/trends/summer-camp-iced-tea.md) - [Functional Ready-to-Brew Tea Products](https://www.trendhunter.com/trends/kaytea-hydro-infusions.md) - [Cold Brewed Canned Teas](https://www.trendhunter.com/trends/beachball.md) - [Herbal Tea Instant Drinks](https://www.trendhunter.com/trends/twinings-refreshers.md) - [Fruit-Driven Hot Tea Ranges](https://www.trendhunter.com/trends/lipton-teas-infusions.md) - [Branded Effervescent Tea Drinks](https://www.trendhunter.com/trends/cold-brew-sparkling-iced-teas.md) - [Cold Brew Lemon Teas](https://www.trendhunter.com/trends/cold-brew-black-tea.md) - [Brew Tea Starter Kits](https://www.trendhunter.com/trends/brew-tea-starter-kit.md)