# Instantly Dissolvable Bouillons Herb-Ox Cold Water Dissolve Bouillon Comes in Two Varieties By Michael Hemsworth | Published 2023-10-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cold-water-dissolve-bouillon References: [foodbev](https://www.foodbev.com/news/hormel-foods-unveils-cold-water-dissolvable-bouillon/) & [hormelfoods](https://www.hormelfoods.com)  Herb-Ox Cold Water Dissolve Bouillon is a new product from the [Hormel Foods](https://www.trendhunter.com/trends/hormel-square-table)-owned brand that's perfect for avid chefs to use in their favorite recipes as a way to save precious time. The product is positioned as the only bouillon that will dissolve in cold water on the market, and will revolutionize how consumers create their favorite [soups, stews and gravies](https://www.trendhunter.com/trends/stock-range) from the comfort of their kitchens. The product comes in Chicken and Beef varieties to suit different recipes, and is available now in the US for $3.75 per jar. Brand Manager Meghan Baumann commented on the Herb-Ox Cold Water Dissolve Bouillon saying, "We have always been dedicated to delighting our customers with superior taste and convenience. With our Cold Water Dissolve Chicken Bouillon and [Beef Bouillon](https://www.trendhunter.com/trends/cooking-bone-broth), we are proud to offer a one-of-a-kind product that addresses the most sought-after feature from consumers. Our revolutionary bouillon eliminates the need to boil water, saving valuable time while ensuring that home cooks have maximum control over flavour.” ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 4% | Activity: 11% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Convenient Cooking Solutions:** Herb-Ox Cold Water Dissolve Bouillon revolutionizes how consumers create their favorite soups, stews, and gravies from the comfort of their kitchens. - **Time-saving Products:** Herb-Ox Cold Water Dissolve Bouillon saves precious time for avid chefs who want to prepare meals quickly. - **Superior Taste and Convenience:** Herb-Ox Cold Water Dissolve Bouillon offers superior taste and convenience to delight customers with an innovative one-of-a-kind product. ### Industries Being Reshaped - **Food and Beverage:** Herb-Ox Cold Water Dissolve Bouillon introduces a disruptive innovation opportunity in the food and beverage industry. - **Cooking and Culinary:** Herb-Ox Cold Water Dissolve Bouillon presents a disruptive innovation opportunity in the cooking and culinary industry. - **Home Cooking Products:** Herb-Ox Cold Water Dissolve Bouillon opens up a disruptive innovation opportunity in the home cooking products sector. ## Related on Trend Hunter - [Compressed Seasoning Medallions](https://www.trendhunter.com/trends/coin-broth.md) - [Versatile Prepackaged Bone Broths](https://www.trendhunter.com/trends/oxo-bone-broth.md) - [Nutrient-Dense Bone Broth Sachets](https://www.trendhunter.com/trends/freja-instant-bone-broth.md) - [Replenishing Bone Broth Packets](https://www.trendhunter.com/trends/akrrush.md) - [Instant Chicken Stock Sticks](https://www.trendhunter.com/trends/cookstix.md) - [Clean-Label Sipping-Friendly Broths](https://www.trendhunter.com/trends/organic-beef-bone-broth.md) - [Nutritious Pouch-Packaged Broths](https://www.trendhunter.com/trends/daylesford-organic.md) - [Instant Organic Pho Broths](https://www.trendhunter.com/trends/organic-beef-pho-base.md) - [Convenient Frozen Soup Cubes](https://www.trendhunter.com/trends/soupologie-souper-cubes.md)