# Cold Water Bath Bombs Lush's Cold Water Soother Epsom Salt Cube Supports Post-Workout Baths By Laura McQuarrie | Published 2024-04-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cold-water-bath-bomb References: [weare.lush](https://weare.lush.com/press-releases/lushs-first-ever-cold-water-bath-bomb-is-among-29-new-products-launching-to-celebrate-world-bath-bomb-day/) & [weare.lush](https://weare.lush.com/press-releases/lush-help-london-marathon-runners-soak-away-soreness/)  In celebration of World Bath Bomb Day, [Lush](https://www.trendhunter.com/trends/cold-bath-bomb) is adding 29 new and original releases to its collection, including an innovative cold water bath bomb designed for [post-workout bathing](https://www.trendhunter.com/trends/the-good-hour-shower-jelly). The Cold Water Soother Epsom Salt Bath Cube is a bathing product for reenergizing the body and mind, and it's Lush's first-ever bath bomb specifically made for cool water. This soothing bath bomb provides relief with magnesium-rich Epsom salts and the relaxing aromas of eucalyptus, cypress and dark Sumatran patchouli oils. Knowing that not everyone has access to cold water for plunging, Lush created a bath bomb to make the benefits of [cold water bathing](https://www.trendhunter.com/trends/homeplunge) accessible. Lush gifted its new Cold Water Soother Epsom Salt Cube to London Marathon completers a week before its official launch on World Bath Bomb Day. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 46% | Activity: 55% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Cold Water Bath Bombs:** Innovative bathing product designed for post-workout reenergizing with cooling properties and magnesium-rich Epsom salts. - **Epsom Salt Cube:** Unique bath bomb formulation featuring eucalyptus, cypress, and Sumatran patchouli oils for a soothing bathing experience. - **Accessibilty in Bathing:** Development of bath bombs to bring the benefits of cold water bathing to individuals without access to cold water facilities. ### Where This Applies - **Personal Care Products:** Opportunity to innovate in the personal care sector by introducing cold water bath bombs tailored for specific post-exercise recovery benefits. - **Wellness and Spa:** Disruptive potential in the wellness industry through the introduction of unique bath bomb formulations using natural ingredients for relaxation and revitalization. - **Retail and Gift Market:** Expanding market opportunities by offering specialized bath bombs like the Epsom Salt Cube as thoughtful gifts for various occasions. ## Related on Trend Hunter - [Cold Bath Bombs](https://www.trendhunter.com/trends/cold-bath-bomb.md) - [Color-Changing Bath Bombs](https://www.trendhunter.com/trends/color-changing-bath-bomb.md) - [Cinematic Bath Bombs](https://www.trendhunter.com/trends/saltbomb.md) - [Digital Bath Bombs](https://www.trendhunter.com/trends/bath-bot.md) - [Disco Bath Bombs](https://www.trendhunter.com/trends/bathe-all-the-time-bath-bomb.md) - [Liquid Bath Bombs](https://www.trendhunter.com/trends/liquid-bath-bombs.md) - [Spa-Style Bath Collections](https://www.trendhunter.com/trends/lush-spa-collection.md) - [Celebratory Bath Bombs](https://www.trendhunter.com/trends/hutan-limited-edition-bath-bomb.md) - [Surprise-Inside Bath Shots](https://www.trendhunter.com/trends/salt-shots.md)