# Video Game-Themed Frozen Treats These Cold Stone Creamery Super Mario Treats are Celebratory By Michael Hemsworth | Published 2020-10-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cold-stone-creamery-super-mario References: [chewboom](https://www.chewboom.com/2020/10/08/cold-stone-creamery-introduces-new-super-mario-inspired-ice-cream-treats/) & [coldstonecreamery](https://www.coldstonecreamery.com) These Cold Stone Creamery [Super Mario](https://www.trendhunter.com/trends/baskinrobbins-super-mario-menu) ice cream treats have been unveiled by the brand as a new offering for patrons that will help them to celebrate a big milestone and enjoy a frozen dessert. The treats have been created in celebration of the Super Mario Bros. 35th anniversary, and includes the Mario's Super Birthday Blast Creation, the Mario's Super [Star](https://www.trendhunter.com/trends/oreida-tater-tots) Shake and the Rainbow Road Rally Ice Cream Cake. Each one of the products are themed with the [video game franchise](https://www.trendhunter.com/trends/doughlicious-doom-the-dark-ages) in mind and is sure to come as welcome news to avid fans. The Cold Stone Creamery Super Mario ice cream treats are available at participating locations now both in-store and online, but only for a limited time through December 15, 2020. Image Credit: Cold Stone Creamery ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 12% | Activity: 15% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Video Game-themed Treats:** Opportunity for other food and beverage companies to collaborate with gaming companies to create similarly themed products. - **Limited Time Offerings:** Room for companies to create buzz and increase sales with temporary, special-edition products related to popular franchises. - **Celebrity Collaborations:** Potential for brands to partner with influential figures in the video game industry to market and promote new products. ### Sectors Adopting This - **Food and Beverage:** Opportunity for food and beverage companies to collaborate with gaming companies to create similarly themed products. - **Gaming:** Opportunity for gaming companies to expand their reach and merchandise by partnering with food and beverage companies to create themed products. - **Marketing and Advertising:** Opportunity for companies to increase buzz and excitement around new products through strategic partnerships and limited time offerings. ## Related on Trend Hunter - [Video Game-Inspired Ice Creams](https://www.trendhunter.com/trends/super-mario-bros-wonder-1.md) - [Video Game Ice Creams](https://www.trendhunter.com/trends/super-mario-x-baskinrobbins.md) - [Expansive Gamer Treat Menus](https://www.trendhunter.com/trends/baskinrobbins-super-mario-menu.md) - [Video Game-Inspired Desserts](https://www.trendhunter.com/trends/mario-kart-cookie-cruiser.md) - [Video Game-Inspired Ice Creams](https://www.trendhunter.com/trends/square-pint-collection.md) - [Animation-Themed Ice Cream Treats](https://www.trendhunter.com/trends/cold-stone-and-despicable-me-4.md) - [Video Game Ice Creams](https://www.trendhunter.com/trends/walls-x-minecraft-ice-cream.md) - [Celebratory Cookie-Packed Ice Creams](https://www.trendhunter.com/trends/cold-stone-creamery-oreo.md) - [Cookie-Themed Ice Cream Menus](https://www.trendhunter.com/trends/cold-stone-creamery-summer-treats.md)