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# Question-Popping Holiday Desserts
The Cold Stone Christmas Proposal Cake is a Memorable Dessert

By Nikki Taylor | Published 2012-11-14 | Special
Source: Trend Hunter, https://www.trendhunter.com/trends/cold-stone-christmas-proposal-cake
References: [en.rocketnews24](http://en.rocketnews24.com/2012/11/13/cold-stone-japan-creates-christmas-cake-that-pops-the-question/) & [coldstonecreamery.co.jp](http://www.coldstonecreamery.co.jp/)

In Japan you are able to purchase a specially made holiday [Cold Stone](https://www.trendhunter.com/trends/red-velvet-cake-batter-ice-cream) Christmas Proposal Cake to help you pop the question to the one dear to your heart. The cake is a joint venture between i-primo and Cold Stone Creamery.

If you're not one for words, let the satisfying [strawberry shortcake ice cream dessert](https://www.trendhunter.com/trends/delicious-dessert-company) say it all for you. All you need to do is head down to i-primo to purchase the ring and place it in the center of the raspberry Santa Claus gathering. A cursive placard wishes your fiancee Merry Christmas as she gasps at the sight of a beautifully crafted box sitting in the middle of her dessert.

The Cold Stone Christmas Proposal Cake promotion is for the first 100 men who stroll into the i-primo jewelry store and purchase a ring. The treat also comes with congratulatory tickets that offer free ice cream.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 45% | Activity: 61% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special)

## Key Themes

### Key Themes Behind This Trend

- **Holiday Proposal Desserts:** Opportunity to create more special occasion desserts themed for proposals.
- **Joint Venture Desserts:** Collaborating with complementary brands to create special products can create buzz and increase sales.
- **Experience-based Desserts:** Designing desserts with a unique experience in mind can attract customers and increase engagement.

### Where This Applies

- **Food and Beverage:** Creating unique desserts and collaborating with complementary brands can increase customer engagement and drive sales.
- **Jewelry:** Partnering with food and beverage brands to offer exclusive promotions can help jewelry brands increase sales and brand awareness.
- **Wedding and Event Planning:** Designing proposal-themed desserts and experiences for special occasions can appeal to event planners and couples planning their special day.

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