# Promotional Cold Saunas Rekorderlig Cider Launched a New Flavor with a First-of-Its-Kind Sauna By Laura McQuarrie | Published 2024-08-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cold-sauna References: [londondaily.news](https://www.londondaily.news/rekorderlig-brings-the-worlds-first-cold-sauna-to-the-uk-and-it-is-peachy/) & [rekorderlig](https://www.rekorderlig.com/our-flavours/peach-raspberry-cider)  To support the launch of its Peach-Raspberry flavor, [Rekorderlig Cider](https://www.trendhunter.com/trends/rekorderlig-peachraspberry) brought the world's first cold sauna to London to provide moments of refreshment and relief from the summer heat. The pop-up peach-shaped wooden sauna was strategically placed along a portion of London's tube that is notorious for irritating commuters, and the first-ever cold sauna was created to help hot travelers cool off. The first 400 visitors got a complimentary can of Rekorderlig’s chilled Peach-Raspberry-flavored cider and those who missed out on the pop-up sauna experience can look forward to the refreshing cold sauna appearing in other spots across the UK, including festivals, and the Hackney Bridge for a limited time at the end of August. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 37% | Activity: 52% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Refreshment Experiences:** The launch of the world's first cold sauna offers a new way for brands to create memorable, cooling experiences in hot urban environments. - **Targeted Pop-up Events:** Strategically placing promotional events in high-traffic, stressful areas like London’s tube can captivate a commuting audience looking for relief. - **Seasonal Product Launches:** Using the summer heat as a backdrop, brands can introduce refreshing products that align perfectly with the consumer’s seasonal needs. ### Sectors Adopting This - **Beverage Industry:** The integration of unique experiential marketing techniques, such as cold saunas, can elevate beverage brands by providing a point of differentiation. - **Event Marketing:** Pop-up cold saunas represent an innovative approach within event marketing to engage consumers through physical, sensory experiences. - **Urban Wellness:** Urban wellness solutions like cold saunas can offer immediate relief and a marketing avenue in densely populated, heat-prone cities. ## Related on Trend Hunter - [Temperature-Controlled Pop-Up Bars](https://www.trendhunter.com/trends/the-chiller-room.md) - [Branded Cooling Murals](https://www.trendhunter.com/trends/white-claw-mural.md) - [Mineralized Sea Salt Beverages](https://www.trendhunter.com/trends/sauna-water.md) - [Peachy Dual-Fruit Ciders](https://www.trendhunter.com/trends/rekorderlig-peachraspberry.md) - [Globally Inspired Sauna Destinations](https://www.trendhunter.com/trends/the-sauna-summit.md) - [Mobile Sauna Trailers](https://www.trendhunter.com/trends/the-aquila.md) - [Cool-Off Supermarket Aisles](https://www.trendhunter.com/trends/chill-out-zone.md) - [Modern Mobile Sauna Cabins](https://www.trendhunter.com/trends/aquila-sauna.md) - [Icy Branded Soda Experiences](https://www.trendhunter.com/trends/pepsi-put-it-on-ice-bar.md)