# Integrated Forest Juiceries Cold Pressed Juicery Integrates a Living Tree into the Store Interior By M | Published 2016-06-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/cold-pressed-juicery References: [dezeen](http://www.dezeen.com/2016/06/26/standard-studio-amsterdam-living-tree-cold-pressed-juice-shop-interior-design/) & [standard-studio](http://www.standard-studio.com/) The Cold Pressed Juicery is a juice shop located in Amsterdam that features a living design put together by [Standard Studio](https://www.trendhunter.com/trends/the-standard-singapore). The interior space is modern and minimalistic with a growing tree located in the centre of the location. The [living plant](https://www.trendhunter.com/trends/mangrove-garden) alludes to the freshness and natural quality of the served products by incorporating an element of living nature directly into the store. The juicery is quaint in space featuring a mix of wooden lattice, black countertops, marble floors and white walls. In the centre of the contemporary space is a tree that grows through the ground with its leaves hitting the ceiling. The element of living nature in the space ties into the brand's initiative to serve high-quality, [natural and healthy juice products](https://www.trendhunter.com/trends/sparkling-wellness-refreshers). ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 33% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### What Makes This Trend Stand Out - **Living Design in Retail:** The integration of living plants in retail spaces creates a unique and refreshing customer experience, enhancing the connection to nature and natural products. - **Minimalistic Store Interiors:** The trend towards minimalistic store interiors focuses on simplicity and functionality, allowing the products to take center stage and creating a calming atmosphere for customers. - **Healthy Food and Beverage Alternatives:** The increasing demand for natural, organic, and healthy food and beverage options presents opportunities for businesses to innovate and offer products that cater to this growing market. ### Sectors Adopting This - **Juice Bars and Cafes:** Juice bars and cafes can embrace the living design trend and create unique customer experiences by incorporating plants and greenery into their store interiors, attracting health-conscious consumers. - **Interior Design:** Interior design firms and professionals can tap into the trend of minimalistic store interiors and offer their expertise to businesses looking to create calming and functional retail spaces. - **Food and Beverage Industry:** The food and beverage industry can capitalize on the trend of healthy alternatives by developing and marketing natural and organic products that cater to the increasing demand for healthier options. ## Related on Trend Hunter - [Tree-Nestled Bar Restaurants](https://www.trendhunter.com/trends/stalk-treehugger.md) - [Plant-Centric Dynamic Office Spaces](https://www.trendhunter.com/trends/garden-of-edyn.md) - [Living Storage Systems](https://www.trendhunter.com/trends/treevive.md) - [Draped Plant-Design Shopping Centers](https://www.trendhunter.com/trends/calwer-passage.md) - [Flavorful Cold-Pressed Juices](https://www.trendhunter.com/trends/twisted-alchemy.md) - [Forested Residential Buildings](https://www.trendhunter.com/trends/forest-bath.md) - [Tranquil Plant-Filled Offices](https://www.trendhunter.com/trends/wyer-co.md) - [Tree-Surrounding Mass-Timber Homes](https://www.trendhunter.com/trends/tree-courtyard-house.md) - [Extravagant Flavor Super Juices](https://www.trendhunter.com/trends/coldpress-juices.md)