# Fiber-Rich Juice Shots So Good So You's Cold-Pressed Juice Shot Has Five Grams of Organic Fiber By Laura McQuarrie | Published 2021-11-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cold-pressed-juice-shot References: [prnewswire](https://www.prnewswire.com/news-releases/so-good-so-you-functional-food-makers-adds-new-fiber-formulation-to-probiotic-organic-juice-shot-line-301413201.html) & [sogoodsoyou](https://sogoodsoyou.com/)  So Good So You recently expanded its collection of [cold-pressed juice shots](https://www.trendhunter.com/trends/gut-health-booster) with its first formulation with fiber. Fiber is a wellness shot that shares the benefits of five grams of [organic fiber](https://www.trendhunter.com/trends/shed-advanced-fiber) sourced from the seeds of the guar plant, and it is useful for providing almost 20% of the recommended daily value of dietary fiber. The juice shot is made with a fresh combination of organic strawberry, plum and clementine juices, and [one billion CFUs of probiotics](https://www.trendhunter.com/trends/fruga-fruit-super-soda). According to the National Health and Nutrition Examination Survey, only 7% of Americans are getting the recommended daily amount of fiber and this cold-pressed juice shot offers a simple way to support the bacteria that's essential for a healthy gut. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 40% | Activity: 50% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Fiber-reinforced Foods:** Opportunity to incorporate organic fiber from alternative sources, such as guar plant seeds, into more food and beverage products. - **Probiotic Supplementation:** Opportunity to combine probiotics with fiber in a variety of wellness products such as dietary supplements, functional beverages, and snack bars. - **Gut Health:** Opportunity to develop more gut health-focused products that incorporate ingredients like organic fiber and probiotics. ### Sectors Adopting This - **Wellness:** Opportunity for wellness companies to tap into the growing demand for functional and natural products that support gut health. - **Food and Beverage:** Opportunity for food and beverage manufacturers to add fiber and probiotics into their products to appeal to health-conscious consumers. - **Supplements:** Opportunity for dietary supplement companies to develop and market new products with a focus on gut health and probiotic/fiber supplementation. ## Related on Trend Hunter - [Probiotic-Rich Juice Shots](https://www.trendhunter.com/trends/pressed-gut-biome.md) - [Gut-Supporting Nutrition Shots](https://www.trendhunter.com/trends/deeply-carrot-ginger-shot.md) - [Reformulated Wellness Shots](https://www.trendhunter.com/trends/new-wellness-shots.md) - [Multivitamin Wellness Shots](https://www.trendhunter.com/trends/multivitamin-wellness-shots.md) - [Multivitamin Wellness Shots](https://www.trendhunter.com/trends/suja-organic.md) - [Calming Probiotic-Rich Shots](https://www.trendhunter.com/trends/calm-kiwi-melon-probiotic-shot.md) - [Gut Health Juice Shots](https://www.trendhunter.com/trends/raw-gut-shot.md) - [Adaptogenic Juice Shots](https://www.trendhunter.com/trends/so-good-so-you-juice-shot.md) - [Mushroom-Infused Wellness Shots](https://www.trendhunter.com/trends/immunity-blueberry-clementine.md)