# Cold-Pressed Cocktail Mixers La Presserie's Mixers Make Quick, Fresh Cocktails & Mocktails By Laura McQuarrie | Published 2023-10-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cold-pressed-cocktail-mixers References: [canadiangrocer](https://canadiangrocer.com/fresh-twist-mixology) & [lapresserie](https://lapresserie.com/collections/cocktail-mixers)  La Presserie, a brand that's best known for its cold-pressed, plant-powered juices, smoothies and dressings, ventured into a new area with the launch of its Cold Pressed Cocktail Mixers. This line of fresh-frozen mixers are made with the ingredients that the brand knows best: raw, cold-pressed fruits, vegetables and herbs. Free from artificial colors, flavors and preservatives, each mixer bottle is ready to pour over ice and make two mocktails or cocktails, when a splash of alcohol is added. The vibrant variety of all-natural Cold Pressed Cocktail Mixers includes simple solutions for making [cosmos, mojitos, palomas, margaritas](https://www.trendhunter.com/trends/paper-bottle-margarita) and more. This SIAL 2023 Innovation Award Winner taps into several consumer desires, including [creative non-alcoholic alternatives](https://www.trendhunter.com/trends/nomuss-mixers), natural refreshments and clean-label products. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 39% | Activity: 37% | Freshness: 18% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Cold Pressed Cocktail Mixers:** Disruptive innovation opportunity: Catering to consumer demands for natural refreshments and clean-label products with creative non-alcoholic alternatives. - **Plant-powered Juices:** Disruptive innovation opportunity: Expanding the brand's offerings by leveraging the popularity of cold-pressed, plant-powered juices to create new product lines. - **Fresh-frozen Mixers:** Disruptive innovation opportunity: Capitalizing on the convenience and demand for ready-to-use mixers made with fresh, raw ingredients in the cocktail industry. ### Industries Being Reshaped - **Beverage:** Disruptive innovation opportunity: Introducing innovative and natural cocktail mixers to the beverage industry, catering to consumers looking for healthier options. - **Food:** Disruptive innovation opportunity: Leveraging the brand's expertise in cold-pressed fruits, vegetables, and herbs to expand into the food industry with clean-label dressings and other plant-powered food products. - **Hospitality:** Disruptive innovation opportunity: Meeting the demand for creative and natural cocktail options in the hospitality industry by offering easy-to-use, high-quality mixers that cater to both alcoholic and non-alcoholic preferences. ## Related on Trend Hunter - [Cold-Pressed Cocktail Mixers](https://www.trendhunter.com/trends/fresh-victor.md) - [Cold-Pressed Cocktail Citrus Juices](https://www.trendhunter.com/trends/coldpress-foods.md) - [Premium Cold-Pressed Juice Mixers](https://www.trendhunter.com/trends/coldpressed-juice-mixers.md) - [All-Natural Alcohol-Free Mixers](https://www.trendhunter.com/trends/good-cocktail-co.md) - [Powdered Cocktail Mixers](https://www.trendhunter.com/trends/mixxers.md) - [Cubed Cocktail Mixers](https://www.trendhunter.com/trends/mixicles.md) - [Elevated Organic Cocktail Mixers](https://www.trendhunter.com/trends/elevated-mixers.md) - [Single-Serve All-Natural Mixers](https://www.trendhunter.com/trends/allnatural-mixers.md) - [Effortless Non-Alcoholic Mixers](https://www.trendhunter.com/trends/sodastream-crafted-cocktail-mixers.md)