# YouTuber-Backed Japanese Sodas Cold Ones Introduces the Japanese-Inspired Pre-Mixed Soda Drinks By Kanesa D | Published 2023-10-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cold-ones References: [foodmag.au](https://www.foodmag.com.au/youtubers-launch-new-pre-mix-drink/) & [grog.shop](https://grog.shop/)  [Cold Ones](https://www.trendhunter.com/trends/split-tree), a group of Australian YouTubers, has made a successful foray into the ready-to-drink (RTD) beverage market with the launch of their premix drink, [Grog](https://www.trendhunter.com/trends/tikiinspired-mix-pack). This uniquely crafted RTD represents a fusion of [Japanese and Australian influences](https://www.trendhunter.com/trends/maruhi-variety-pack) and has swiftly gained recognition in the market. To celebrate the product's debut, Cold Ones hosted a launch party, which sold out rapidly, with 1,000 tickets snapped up in just 27 minutes. Positioning itself as an independent and distinctive player in the market, Grog offers a flavorful alternative to the popular seltzer category. Produced in Victoria, Grog combines the best of Australian and Japanese ingredients, drawing inspiration from Japanese soft drinks. Ingredients include shochu, vodka, and soda, with flavor options consisting of grape or peach. Image Credit: Grog ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 33% | Activity: 36% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Japanese-inspired Pre-mixed Soda Drinks:** Cold Ones introduces a fusion of Japanese and Australian influences in their premix drink Grog, offering a flavorful alternative to the popular seltzer category. - **Youtuber-backed Beverage Brands:** Cold Ones, a group of Australian YouTubers, enters the ready-to-drink market with their uniquely crafted RTD, Grog, which has swiftly gained recognition. - **Sell-out Launch Parties:** Cold Ones' Grog premix drink launch party sells out rapidly, with 1,000 tickets snapped up in just 27 minutes. ### Industries Being Reshaped - **Ready-to-drink (RTD) Beverages:** Cold Ones enters the RTD market with their premix drink Grog, successfully combining Japanese and Australian influences. - **Beverage Manufacturing:** Cold Ones, a group of YouTubers, makes a successful foray into the beverage market with the launch of their unique premix drink, Grog. - **Seltzer Alternatives:** Cold Ones' Grog offers a flavorful alternative to the popular seltzer category by combining shochu, vodka, and soda with grape or peach flavors. ## Related on Trend Hunter - [Japanese-Inspired Seltzer Launches](https://www.trendhunter.com/trends/unusual-your-usual-campaign.md) - [Japanese-Inspired Cream Soda Collaborations](https://www.trendhunter.com/trends/shonen-soda.md) - [Japanese Heritage Canned Cocktails](https://www.trendhunter.com/trends/196-canned-cocktails.md) - [RTD Yuzu Refreshment](https://www.trendhunter.com/trends/yuzu-ade.md) - [Rice Soda-Flavored Frozen Treats](https://www.trendhunter.com/trends/adult-garigarikun-rice-soda.md) - [Sessionable Sake Beverages](https://www.trendhunter.com/trends/snow-monkey-sake-remix.md) - [Expansive RTD Libation Lineups](https://www.trendhunter.com/trends/mixedup-cocktail-co.md) - [Sour Soft Drinks](https://www.trendhunter.com/trends/chu-lo.md) - [Golden Canned Shochu Cocktails](https://www.trendhunter.com/trends/iyoshi-cola-sour.md)